Press Centre
  • News comes as Asda unveils the first in a series of special Mumdex reports in the run up to the 2015 election tracking the mood of the nation’s mums
  • The new series of reports will look at mums’ views of their lives in the UK today, the biggest pressures facing their families and what they feel Government should do to help
  • As few as one in 10 mums feel politicians have their best interests at heart
  • 81% of mums say policies addressing the cost of living would impact where their pen lands at the polls

With one year to go until the 2015 general election, Asda’s latest Mumdex report, which was unveiled at the Houses of Parliament today (8th May), has for the first time revealed the value of mums’ vast, yet hidden, contribution to the UK economy.

The report, which polls over 11,000 mums, found that the hours of unpaid work and care carried out by mums up and down the country amounts to £37.2 billion a year – equivalent to the country’s annual defence budget.

Read more and see full report
Posted in Press Centre on 08 May 2014
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In a major boost for Northern Ireland’s agri-food sector, two local businesses – Finnebrogue in Downpatrick and Karro Food Group in Cookstown – have partnered to secure a sizzling £multi-million UK contract with Asda to supply its entire range of Extra Special sausages and hot dogs.

The biggest own label contract to be won by any Northern Ireland Asda supplier to date – with an estimated 3 million packs set to sell throughout the summer months alone – the Extra Special sausage range will be available in over 400 stores across the UK.

The growth of its own-label supply contracts has also resulted in job creation at Finnebrogue, which has recruited 60 new staff to help it meet product demand.
The Extra Special range developed for Asda includes 22 different product lines ranging from New York City inspired Hot Dog Sausages to hot Louisiana Cajun Spiced Sausages and smoky sweet Tennessee Barbeque Pork Sausages.

Top quality pork sourced from high-welfare farms across Northern Ireland is initially prepared at Karro Food Group’s Cookstown plant. The meat is then transferred to the multi award-winning Finnebrogue estate in Downpatrick where the sausages are hand-made in small batches using only prime cuts from the shoulder and belly, and blended with natural flavourings and spices.

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Posted in Press Centre on 15 May 2014
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  • Britain’s second largest retailer has announced LfL sales of 0.1% for the 15 weeks to 20th April 2014
  • The retailer continues to deliver on its five year strategy to redefine value retailing in the UK with continued investment in price
  • New proposals outlined to realign retail operations and ensure stores are “Fit for the Future” – creating new roles in stores and putting more colleagues on the shop floor

Today, May, 15th 2014, Asda announced its financial performance for the first quarter of 2014.

In the 15 weeks to 20th April Britain’s second largest supermarket grew sales on a LfL basis at 0.1% (excluding Petrol)

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Posted in Press Centre on 15 May 2014
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  • The average UK household had £170 a week of discretionary income in April 2014, up £3 a week year-on-year
  • While the increase in spending power marks the seventh month in a row families have seen their household incomes rise, this month’s growth was slower than the £7 increase seen last month
  • The slower rate of growth is down to families benefitting from a huge boost in spending power last April when the personal tax allowance threshold rose considerably by £1,330, compared to this year’s smaller personal tax allowance increase of just £560

The latest Asda Income Tracker has revealed that family spending power continued to rise for the seventh month in a row, showing a sustained improvement for family finances. According to the latest figures, released today, the average UK family had £170 a week of discretionary income – the income left once taxes and the spend on essentials like rent, utilities and bills have been deducted – in April 2014, £3 a week higher than a year before but remaining below the all-time high of £174 seen in January 2010.

While families saw yet another boost to their incomes this month, the rate of growth slowed compared to the £7 increase seen in March. The slowdown was due to families benefitting from a much larger boost to their discretionary incomes last April, when the personal tax allowance threshold rose by £1,330, than this year’s smaller personal tax allowance increase of just £560.

Read more and see full report
Posted in Press Centre on 24 May 2014
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In a major boost for Northern Ireland’s agri-food sector, two local businesses – Finnebrogue in Downpatrick and Karro Food Group in Cookstown – have partnered to secure a sizzling £multi-million UK contract with Asda to supply its entire range of Extra Special sausages and hot dogs.

The biggest own label contract to be won by any Northern Ireland Asda supplier to date – with an estimated 3 million packs set to sell throughout the summer months alone – the Extra Special sausage range will be available in over 400 stores across the UK.

The growth of its own-label supply contracts has also resulted in job creation at Finnebrogue, which has recruited 60 new staff to help it meet product demand.
The Extra Special range developed for Asda includes 22 different product lines ranging from New York City inspired Hot Dog Sausages to hot Louisiana Cajun Spiced Sausages and smoky sweet Tennessee Barbeque Pork Sausages.

Read more
Posted in Press Centre on 15 May 2014