Wal-Mart Stores, Inc. announced today (13th May) that ASDA had delivered a strong first quarter thanks to an increase in customer traffic driven by lower prices and strong seasonal events.
Comp sales (like-for-like), excluding petrol increased by 6.4%, taking into account an early Easter and the effect of the extra leap day (5% with these benefits stripped out). Total sales increased in the â€˜high single digitsâ€™ for the period up to 31st March.
ASDA outperformed the market for the eighth consecutive quarter with market share up 0.3% year-on-year in the 12 weeks to 20th April. Wal-Mart also revealed a ‘healthy’ sales performance from ASDA in April, with strong fresh food sales.