Press Centre

ASDA today (Tuesday 15th May 2007) reported that total sales for the first financial quarter of the year were up in the low double digits, and like-for-like sales have continued to strengthen with mid single digit growth. This is the fourth successive quarter that ASDA’s like-for-like sales have accelerated.

The supermarket attributed its improved performance to a significant increase in the number of customers shopping in its stores*, a broader range of products and a continued focus on lowering prices. Food, general merchandise and George clothing have all seen an improvement in like-for-like sales this quarter.

Posted in Press Centre on 15 May 2007
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Today ASDA launched Britain’s newest pay as you go mobile phone service.  ASDA mobile will initially be available in 51 stores this week but will roll out across the UK throughout the year and gives customers Britain’s lowest price cross-network* texts and calls. 


Calls start at as little at 8p a minute and texts are priced from 5p each – a fraction of the price of many other providers.  Customers will also be charged the same rate whatever time of day they call and to any mobile network or landline.

Posted in Press Centre on 04 May 2007
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ASDA announced today (Wednesday 23rd May) that it plans to phase out the sale of CD singles in all of its 336 stores across the UK due to a boom in break-through albums -sales of which have more than doubled in the last year*.

The supermarket will end its love affair with the ‘cd single’ which first hit ASDA’s shelves more than two decades ago.

Ever popular with chart followers over the last 20 years, it will now take it’s place in the industry’s history books, alongside vintage vinyl and the cassette craze of the 1980s.

Posted in Press Centre on 23 May 2007
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A little girl who needed an organic diet to help combat autism will have her special meals brought to the attention of millions this week.

The preservative and artificial free foods devised by Georgia Stiles’ parents are so good that they’ve now been taken up by supermarket ASDA.

Twenty four different dishes will be sold under the supermarket’s own Great Stuff Organics label – making ASDA the only supermarket to sell organic ready meals especially for children.

Posted in Press Centre on 22 May 2007
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Britain’s lowest priced school uniform will hit the hangers next week (4 June 2007) when it goes on sale at ASDA for just £9.96*, including a pair of scuff resistant shoes!

The ‘value’ school uniform, designed by George’s dedicated back to school team includes a polo shirt, a vest, sweatshirt (available in assorted colours), underpants, a pair of socks, trousers or a skirt and a pair of black scuff resistant shoes.

The £9.96 outfit price is for children aged three to six years old. Larger outfits are also available for six to 10 year olds for £12.96 and for 10 to 12 year olds- £13.96.

Posted in Press Centre on 30 May 2007
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Men across the country will be offered the chance to buy Britain’s lowest priced pairs of jeans this weekend thanks to a special bank holiday stock clearance at ASDA.

George will be offering customers the chance to buy two pairs of men’s easy fit jeans for just £5*, equivalent to £2.50 each. With two pairs available at such great value, men all over Britain needn’t worry about ruining a pair over the bank holiday doing the gardening or a spot of DIY.

The jeans normally sell for £3 a pair and are available in George departments at ASDA stores across the country.

Posted in Press Centre on 05 May 2007