ASDA announced today (Tuesday 7th April) that it had delivered on its pledge to lower 12,500 prices by Easter across the entire store, as the supermarket continues its mission to drive down the cost of the weekly shop for millions of hard-pressed shoppers.

Rollbacks for Easter include fresh fish, meat and produce, frozen desserts, soft drinks, a range of alcoholic tipples, family DVDs, George clothing and kids toys. Easter eggs are also still available from 68p, and six hot cross buns for 27p.

• 49% are worried about losing their jobs in the next 6 months
• Only 35% think their job is secure
• 67% prepared to take a pay cut or reduced hours to avoid losing their job
• 50% believe their pay will be frozen this year or will fall
• A further 15% think their pay rise will be lower than last year

A nationwide poll conducted by ASDA has revealed millions of people fear losing their jobs in the next six months, with many ready and willing to take a pay cut or reduced hours to prevent being made unemployed.

Living up to its reputation as the UK’s Most Innovative Employer - as awarded at the 2009 Retail Industry Awards and as Northern Ireland’s foremost company for People Development as claimed at last week’s Belfast Telegraph Business Awards- ASDA has invested over £1.5m implementing in-store occupational health clinics for its colleagues, including the 3000+ working in its 14 supermarkets in Northern Ireland.

• 60% of people actively looking for a job
• Only 34% of men in full time employment feel like they have job security
• Sales of formal wear within ASDA have lifted by 18% since the Apprentice aired

60% of people are currently looking for a new job according to figures released today and so George at ASDA has launched the ‘£20 Interview Suit’ to help cash strapped interviewees look their best and fight off the ever increasing competition in today’s jobs market.

Friday 3 April 2009 – ASDA is teaming up with healthy superhero, Sportacus, from children’s TV phenomenon, LazyTown, to get a million kids moving by the end of the year and help hard pressed mums feed their kids the 5-a-day target of fruit and veg on a tight budget.

A shocking 88 per cent of people in Britain currently fail to reach the Government’s 5-a-day fruit and veg target, with 60 per cent eating two or less pieces with children suffering most as finances are stretched in the current climate.