BHF partnership to give 18 million customers best chance of survival if cardiac arrest strikes
The chance of surviving a cardiac arrest could rise in more than 600 UK communities thanks to a ground breaking partnership between the British Heart Foundation (BHF) and Asda.
The partnership will see Asda become the UK’s first large retailer to commit to having CPR trained staff and a public access defibrillator in every store. The rollout starts today in London and will be completed by the end of the year. A public access defibrillator can be used by any member of the public to deliver an electric shock to the heart when someone is having a cardiac arrest.
Ambulance services aim to respond to life-threatening 999 calls within eight minutes. But with your chance of survival falling by 10 per cent for every minute without CPR and defibrillation, immediate action is needed to save a life. The move will cut the amount of time shoppers, colleagues and people in surrounding communities have to wait for these life-saving interventions if a cardiac arrest strikes in or around an Asda store.Read more