Press Centre

Asda raises the stakes with the first midnight opening to launch

The Twilight Saga: New Moon DVD

From midnight this Sunday, Twilight fans or ‘Twi-Hards’, will be able to get their hands on the first copies of the hotly anticipated New Moon DVD at Asda. As Britain prepares to be swept by ‘Twilight Fever’ Asda is announcing that it will be the first retailer to put the DVD on sale by opening its doors at 00.01am on Monday 22nd March, a full nine hours ahead of the high street and any other supermarket.

In a survey, 68% of Asda customers said they would be prepared to shop at midnight, despite having to get up for work the next day, to be the first to get hold of the DVD. 19% of shoppers actually said they had planned to book the day off work to accommodate for their late night date with Edward Cullen.

Duncan Tate, DVD Buyer at Asda commented: “We have pulled out all the stops to organise the only national midnight launch as we know our customers will want to be the first to get their teeth into a copy of the Twilight sequel."

Posted in Press Centre on 18 March 2010
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  • George at Asda launches the best returns policy on the high street

  • One million mums give George quality the thumbs up in biggest ever ‘real life’ testing

  • Nearly half of shoppers do not have time to repair clothing, bucking recessional trend of ‘make do and mend’

Today, George at Asda announced it is launching the best returns policy on the high street – a permanent 100 day ‘no quibble’ quality guarantee on all of its clothing. If Asda customers aren’t completely satisfied with the quality of any item bought from the supermarket range, they are entitled to a full refund regardless of how many times it may have been washed or worn.

Unlike the M&S returns policy, which has been reduced twice in the past four years despite severe customer backlash, the 100 day guarantee demonstrates Asda’s continued commitment to providing affordable quality clothing that is made to last.

Posted in Press Centre on 08 March 2010
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**Lowest price saves consumers £820 per cycle of treatment

**Asda Pharmacy offers IVF medication at a lower cost than anywhere else

Today, Asda announces a commitment to sell IVF drugs on a ‘not for profit’ basis. The cost of a private prescription for IVF medication varies between pharmacies, who are able to charge at their discretion.

Asda’s commitment to sell IVF drugs on a ‘not for profit’ basis means that one cycle of treatment would cost £1,171.41, compared to £1,993.93 at an independent pharmacy surveyed, a saving of £820 1. Superdrug will charge £1,919.22 per cycle and Boots will charge £1,893.70.

A UK-wide postcode lottery determines how many cycles a woman receives for free before she has to start paying. Currently, 71% of PCTs only offer one or two free treatment cycles, while fertility experts recommend 3 cycles of treatment per patient. This means a significant proportion of the tens of thousands of women who undergo IVF every year will have to pay for at least one cycle of treatment.

According to research by Asda, 63% of people are unaware that private prescription prices vary between pharmacies, with the majority of people (76%) going to the same pharmacy to pick up prescriptions. A staggering 92% of people surveyed have never compared the prices of private prescription drugs.

John Evans, Superintendent Pharmacist at Asda, comments:

“We know that an IVF postcode lottery means a considerable number of women will have to pay for additional cycles of treatment. IVF is extremely expensive and around 40, 000 women go through it every year.

“The Asda pharmacy is helping to reduce the cost of IVF by offering the medication on a not for profit basis and at a lower price than anywhere else, saving our customers as much as £820 per cycle of treatment.”

Infertility is the most common reason for women aged 20-45 to see their GP after pregnancy itself and affects 3.5 million people in the UK.

Posted in Press Centre on 03 March 2010
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Supermarket launches ‘young retailer programme’ to boost youth employment

  • Up to 15,000 work experience placements for 14-16 year olds, showing young people that work matters
  • 15,000 apprenticeships for Asda colleagues, putting young people firmly on the ladder to a rewarding career.
  • 28,000 job opportunities ideal for young people, with every single new starter to Asda receiving City & Guilds accredited training.

On the day of the IGD’s Skills and Employment Summit in London, Asda today (Wednesday 10th March) announced that it is launching a new retail programme especially for young people, helping them gain experience and develop the skills they need to climb the career ladder.

The supermarket’s commitment means that from May, Asda will open its doors to up to 15,000 kids aged 14-16 for the chance to experience a week’s worth of real work, as well as giving 15,000 of its existing colleagues the opportunity to gain a nationally recognised apprenticeship.

As part of the scheme, every single one of Asda’s 371 stores will be adopting a local school or college to help introduce young people into the world of work.

Posted in Press Centre on 10 March 2010
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Asda Income Tracker shows Weak earnings growth causes family finances to decline as inflation remains high

  • 3.8 per cent year on year decrease in discretionary income of average UK household
  • Weaker earnings growth means this is the second month of decline in family spending power
  • Inflation still at upper limit of target range

According to the latest Asda Income Tracker, the average UK family was £6 a week worse off in February 2010 than a year earlier.

Posted in Press Centre on 31 March 2010
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New research in the run up to the election shows that only one in a hundred Asda Mums trust politicians

In a first for UK retailers, Asda will open up its website to each of the main party leaders, having reached an agreement with them, in the run-up to the 2010 general election.

In mid-April, each of the main party leaders will post a supermarket broadcast designed exclusively to address the concerns of Asda shoppers. Hosted at, it will be the party leader’s opportunity to address shoppers at the store where the demographic profile of the 18m visitors per week closely matches the nation as a whole.

But while this will be the politicians’ opportunity to talk, Asda is also giving them the chance to listen to Asda customers. It has also invited each of the parties to provide a senior spokesperson to engage in an online webchat with shoppers. Asda expects the videos to be available at from mid-April and it will also publish the webchat schedule for the run-up to polling day at that time.

Asda would like to thank Gordon Brown, David Cameron, Nick Clegg, along with their Scottish and Welsh counterparts, Alex Salmond and Ieuan Wyn Jones for their willingness to open themselves up to its shoppers.

Posted in Press Centre on 29 March 2010
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Asda launches £1 pack of nappies

With the cost of raising a child estimated at over £200,000, Asda is lending mums a helping hand by launching the UK’s lowest priced newborn nappies – £1 for a pack of 48 or just 2p a poop!

The Little Angel’s New Arrivals (size 1) are Asda’s softest ever nappy and come in at £5.95 cheaper per pack than Pampers (54 pack), the leading brand. Given that the average newborn needs to be changed eight times per day, using Little Angels over the leading brand could save over £40 in the first six weeks of baby’s life – more than enough for a buggy, cot or car seat.

The price cut follows news from the Government that whilst hard-pressed mums are struggling, family allowance will only rise by 30p a week, or £15.60 a year from 1st April. In fact, Pulse of the Nation research from Asda showed that 48% of mums find it hard to survive on just £20 a week child care allowance.

Sarah Gamble, Asda’s baby buyer comments:
“Although having a baby is a money-can’t-buy-experience, it can be expensive, with many parents shelling out over £18,000 before baby’s first birthday. Cutting the price of nappies means we can help to take some of the financial pressure off new mums allowing them to spend time, not money, on their bundle of joy.”

Little Angel’s Nappies are Asda’s softest ever nappy with an embossed top sheet to help absorb the soft motions of newborns and flexible sides for easy changing. In addition to the £1 newborn size, the nappies available in sizes 2 -6, taking the baby up to potty training and costing just £3.75 a pack (48) or three packs for £10.

Based on eight changes a day up until the age of two, an average baby will have 5,840 nappy changes in his/ her lifetime. Using Pampers this could cost up to £598, compared to £437 for Little Angels, a saving of £161.

A spokesman from Tommy’s baby charity says
“Pregnancy and birth can be a stressful time for new parents without the added worry of how to pay for essential baby items. A saving of over £250 could make a real difference to most mums in baby’s first two years taking some of financial strain out of the early years.”

Posted in Press Centre on 01 March 2010