Press Centre

First ASDA Income Tracker Report Reveals:

  • The average UK household has 3.2% less disposable income to spend than January 2007
  • Cost of living has risen 4.9%
  • Earnings growth has fallen
  • Transportation costs up 6.4%, including 19% rise in petrol
  • Food and non alcoholic drink up 6.1%
  • Clothes prices down 4.8%

ASDA today (Friday 29th February) launched its first ever monthly income tracker, a detailed economic report assessing the health of the nation’s finances.

Compiled in conjunction with the Centre for Economics and Business Research, its inaugural report reveals that the average household in the UK has 3.2% less to spend compared to a year ago (Jan 07 vs Jan 08). The cost of living has also shot up by 4.9% piling further pressure on household budgets.

Posted in Press Centre on 03 March 2008
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Asda, the UK’s leading value supermarket, today (8 March 2008) backed the Liberal Democrats call to reduce VAT on smoothies and fruit juices to 5% but believes the tax reductions should be stand alone and not linked to any rise in tax of other products

Posted in Press Centre on 08 March 2008
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ASDA has announced it will be the first of the leading supermarkets to remove all of its single use carrier bags from the end of its checkouts.

From 1st June nationwide, the bags will be placed under the direct control of each checkout operator, forcing customers to ask for a bag if they need one to pack their groceries.

Posted in Press Centre on 06 March 2008
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ASDA has the lowest priced shopping basket on the market this Easter according to research out today.

Researchers compared 13 Easter products from the five major supermarkets and found that by shopping around customers could save up to 33%.

Posted in Press Centre on 22 March 2008
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The double whammy of the Budget and No Smoking Day both falling on the 12 March will mean, according to ASDA, that for the first time, 1 January will no longer be the day when most people decided to quit smoking in 2008.

With the Chancellor expected to increase the price of a pack of cigarettes by up to 12p, tens of thousands of smokers are expected to decide to pack in the habit once and for all and make No Smoking Day a permanent fixture in their lives.

And in anticipation of huge number’s of people deciding to stub it out for good, ASDA is holding a series of nationwide ‘Stop Smoking’ clinics in-store, as well as offering over 200% off on certain Nicotine Replacement products.

Posted in Press Centre on 12 March 2008
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Using Easter sales data from the last five years ADSA has pinpointed the exact hour of the year when most of the UK start their home improvements – 10 -11am Good Friday. On this day, which ASDA has named ‘Fix it Friday’, DIY enthusiasts around the country begin home repairs and renovations as the winter comes to an end.

This Fix it Friday (21st March) sales of buckets, paints, lining paper and step ladders are set to shoot through the roof. To prepare, ASDA has been stocking shelves over the last week and has increased orders to deal with the anticipated demand.
Posted in Press Centre on 19 March 2008
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Frozen mashed potato, Roquefort cheese and Kalamata olives are just some of the items selling in record volumes at ASDA today thanks to Delia Smith’s new cookery series.

In the programme entitled, ‘Delia’, aired last night the nation’s favourite cook demonstrated ‘cheat’ ingredients and recipes to create tasty, home cooked meals in a fraction of the time. In preparation for the ‘Delia Effect’, ASDA has been filling the shelves with ingredients needed to make the meals.

Sales of items included in the programme have literally shot up this morning and are expected to grow throughout the week.

Posted in Press Centre on 12 March 2008
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ASDA today called on competitors and brands alike to commit to the removal of all artificial colours, flavours and flavour enhancers from food and soft drink products by 2010.

Whilst ASDA has led the industry with the removal of artificial colours and flavours, hydrogenated vegetable oil and flavour enhancers (such as monosodium glutamate) from all its own label food and soft drink products, other supermarkets and many big brands have yet to make such a move.

This is resulting in the consumption of thousands of tonnes of unnecessary additives by UK consumers every year, despite research from the University of Southampton, supported by the Food Standards Agency, which shows that some artificial colours could cause or make children more hyperactive.

Posted in Press Centre on 27 March 2008
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 An icon of British society, which, for generations, has marked out a man as worthy of respect, is now in terminal decline, new sales figures have revealed.

Demand for traditional " spit and bull " shoe polish
once regarded as essential for everyone, from Prime Ministers to park attendants has fallen to an all time low.

Instead, today’s consumers are choosing easy option , single application, synthetic creams and liquids, with old style polish now accounting for just 13 per cent of the market.

The move spells the end to polishing shoes the hard way once a Sunday evening ritual in millions of homes across the country.

Said Asda spokesman Ed Watson: " This news is bound to earn the contempt of hundreds of Army sergeant majors who will regard it as a metaphor for modern values all shine and no substance.

" However, few young people today know how to clean their shoes using old style polish. Spit and bull is a generational thing and it has become an endangered art form "

Now Asda is stepping in to help preserve this most British of British values.

It is asking the Army - renowned experts in the field - to reveal their secret boot polishing techniques so that they the information can be published on the Asda website.

With millions of shoppers already visiting the site every day, supermarket bosses believe the move could lead a major revival for gleaming shoes across the nation.

For the last 100 years, the skill required to produce a gleaming toe cap on a City brogue or Army boot, has been regarded as a powerful message of dynamism, discipline and moral fibre.

The fashion for highly polished shoes, shined to such perfection that you can see your own reflection in the leather, first flourished during World War One, experts believe.

Conscripted men were issued with leather boots for the first time
and with them came a rigorous daily regime of cleaning and polishing through the laborious application of layer after layer of hand applied polish.

New recruits were instructed to spend at least one and a half hours cleaning EACH boot, using a new type of polish recently developed by manufacturers in New Zealand and Australia.

Until then, comparatively few people wore real leather shoes regularly and those who did had cleaned them with Dubbin, a dull polish.

Millions of World War Two veterans, and a subsequent generation forced to complete National Service , continued to be judged on the mirror-like sheen on their boots, and later they took the practice into daily civilian life.

Famous names such as Kiwi, Cherry Blossom and Punch polishes could be found in every home, and no one was regarded as properly dressed unless their shoes had a parade ground gleam.

However, national service ended in 1960, and the influence of the armed services’ values in national life has been falling away steadily ever since.

Said Asda’s Ed Watson: " Many of today’s fashionable shoes are made from synthetic materials which don’t respond as well as leather to traditional polish. The popularity of trainers rather than formal shoes has also had an impact.

" Some of today’s consumers simply don’t see the point of gently washing the shoes, letting them dry and then polishing furiously for half an hour when they can apply a synthetic cream in under two minutes.

" However, for many experts, nothing can ever surpass the sheen of a leather shoe cleaned the traditional way."


Posted in Press Centre on 19 March 2008
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ASDA ’s income tracker offers a clear, up to date and accurate measure of how much money the average UK household has to spend on recreation and entertainment.

ASDA’s monthly income tracker report for February reveals: Even though average earnings before tax went up £17 a week over the last year, the average family was £7 a week worse off. This is because tax and essentials like food, housing and transport cost £24 a week more.

Posted in Press Centre on 27 March 2008