Press Centre

If you’re one of the many planning to raise a toast to Fairtrade Fortnight (28th February – 13th March) make sure you take a trip to Asda to fill your wine rack with a selection of South African Fairtrade wines bursting with southern hemisphere sunshine.

Asda sources a selection of its wines from the largest Fairtrade project in the world, Fairhills, which is situated in the lush surroundings of the Cape Town region in South Africa. Asda’s wine selectors always ensure the Extra Special range is full of top quality tipples and two new Fairtrade wines have recently joined the ranks.

Posted in Press Centre on 11 February 2011
Press Centre
  • £26.9 million bonus pot for Asda store and depot colleagues
  • Tenth consecutive year of bonus payouts to store colleagues
  • Over 20,000 colleagues exceeded 100 per cent of target
  • Top performing stores were Greenhithe (England), Stenhousemuir (Scotland), Llangefni (Wales) and Bangor (Northern Ireland)


Colleagues at Asda stores and depots up and down the UK will share an annual bonus pay out this week as the UK based supermarket celebrates a successful year.

As Asda’s US parent Walmart prepares to announce its full year results later today, Asda has confirmed a bonus pot of £26.9 million for colleagues working in its stores and depots.

Colleagues with over six months service at Asda will receive their annual bonus this Friday. The payout will see full time colleagues working at one of Asda’s 386 stores and 19 distribution depots receiving a bonus of up to £350.

Over 20,000 colleagues in stores and depots that have exceeded their annual target will receive a bonus of up to a £437 – or ‘superbonus’. The Greenhithe store in Kent was the best performing store in England, whilst Stenhousemuir came top in Scotland. The Bangor store achieved the highest performance in Northern Ireland along with Llangefni in Wales.

Posted in Press Centre on 22 February 2011
Press Centre
  • Like-for-like sales in Q4 increase by 1.6pc excluding fuel (2.6 per cent including VAT, excluding fuel)
  • 800k customers compare prices following January relaunch of Asda Price Guarantee
  • Chosen By You phase 2 launches with introduction of further 2,000 products across store
  • Asda extends quality drive into non food with launch of premium homeware brand ‘Elegant Living’ – jointly sourced with Walmart
  • Store colleagues rewarded for their 2010 performance with £26.9m bonus payout


Asda announced today (22nd February) like for like sales increased by 1.6 per cent excluding fuel in the fourth quarter, equivalent to a 2.6 per cent rise including VAT, helping the store return to market out-performance on a like-for-like basis in the second half of the year.

In addition the supermarket grew its profits ahead of sales for the full year, enabling it to reward its store colleagues with a bonus payout for the tenth year in a row.

Posted in Press Centre on 22 February 2011
Press Centre

Britain’s lowest cost eBook reader enables readers to access tens of thousands of free classic titles

At a time when there are mounting public concerns about potential library closures, Asda is doing its bit for bookworms by discounting the price of eBook readers to £52 – less than half the price of Amazon’s lowest cost Kindle.

Thousands of out-of-copyright classic titles are available online for free, enabling eBook owners to access an enormous range of outstanding literary content to read on commutes, holidays and on the sofa. The website Project Gutenberg alone currently has more than 33,000 free eBooks available for download, featuring works by authors that include Sir Arthur Conan-Doyle, HG Wells, Mark Twain, Jane Austen and Emily Bronte. Based on a reading speed of a book a day, this provides enough content to keep a reader going for 90 years. More recent paid-for titles can also be loaded onto the Asda eBook reader which recognizes a wide range of content formats.

Asda’s £52 View Quest Mediabox 5in Media Tablet features eBook, music and video playback. Users can read eBooks in portrait or landscape mode, store and view photos and images and it also has a built in voice recorder that students can use to make notes when they are reading. The tablet is backlit for night time reading, and has a power saving mode to reduce eye strain and improve battery life.

Posted in Press Centre on 07 February 2011
Press Centre

Asda reveals top ten pet names we call our partners

With the most romantic day of the year just around the corner, Asda has been asking its customers their most popular lovey-dovey nicknames used to address their partners. And judging by the Valentine’s cards ordered on their online card site, Asda can now reveal that the top three names are Cutie Patootie, Snuggles and bizarrely, Killer.

With 2 out of 3 Asda customers in a relationship admitting to having a secret name reserved only for their other half, it seems that celebrities are on top of this trend too. Brad is affectionately known by Angelina as Butters, after the spiky-haired character in South Park and Michelle Obama has recently revealed her nickname for her US President hubby is Pumski. Even our Royals are at it with Price William allegedly called ‘Big Willie’ by Kate, proving that whatever your celebrity status calling your other half something nutty, intimate or just down-right daft is very much commonplace.

Posted in Press Centre on 07 February 2011
Press Centre

Asda Income Tracker shows cost of living continues to rise above earnings growth

  • £9 a week fall in family spending power compared to the same month a year ago is the largest decline since the Income Tracker began
  • It represents the 13th month of consecutive decline
  • Average UK household had £174 a week of discretionary income in January 2011, 4.7 per cent lower than a year earlier


The latest Asda Income Tracker has revealed that in January 2011, family spending power fell by £9 per week, the largest fall on record and the second record breaking month in a row. The average family had £174 per week to spend in January, 4.7 per cent down from £183 this time last year. When the impact of bonus payments is included, family spending power also decreased by £9 over the year to January, a fall of 4.3 per cent.

The continued decline in family spending power in 2010 and into 2011 was the result of the price of essential goods and services rising faster than net income growth. Gross incomes grew by 2.4 per cent in January 2011 year-on-year, down from 2.6 per cent in December but above the lows experienced in 2009.

Download the full report

Posted in Press Centre on 25 February 2011