- As customers feel the January squeeze Asda launches its biggest ever investment in lowering prices.
- Retailer announces it will invest £300m in the first quarter of 2015 on reducing prices across thousands of customer favourites including weekly essentials and big brands.
- Price cuts form part of supermarket’s five-year strategy to invest £1 billion in price and £250 million in quality.
Asda has announced it will invest £300m in price cuts in the first quarter of 2015 – its biggest ever single price investment – to help customers in the new year.
The retailer, which is known for its commitment to driving down prices, is lowering the price of 2,500 household favourites in the Biggest Ever Rollback, further widening its price gap to the other big retailers and positioning Asda price even closer to the discounters.Find out more.