Press Centre
  • 85% of grandmas over the age of 60 are using technology to make their income stretch further
  • Almost half of those over 70 are using technology to save money
  • Nine out of 10 mums turn to the internet to shop around

More and more gadget grandmas than ever are using tech to help their income or pension stretch further.

The latest Asda Mumdex report reveals that 85% of grandmas over the age of 60, and almost half of over 70s, have turned to the internet and apps to save money.

The poll of over 5,500 mums of all ages across the UK also shows that nine in 10 younger mums are using the web to save money.

Hayley Tatum, Asda’s Executive People Director said: “Mums of all ages are now turning to technology when it comes to managing the household budget. It’s refreshing to see that smartphone apps and comparison sites are not exclusive to the younger generation, and in general mums are feeling much more optimistic as they find effective ways to make the pound in their pocket stretch further.”

Key findings of the report include:

  • Two thirds of all mums have used the internet to change service providers to save money on their energy bills, their home insurance policies and to get the best possible interest rates on their savings by switching banks
  • Half of mums, more than 70% of whom now own a smartphone, have recently used money saving apps
  • Three quarters are regularly using online banking to make monitoring household expenses easier
  • 78% of 20 -29 year-old mums have done online shopping via a smartphone recently
  • 41% of mums have cooked from scratch using recipes online
  • Three in 10 non-working mums have used the internet to start an online business or a learn a new skill, such as a foreign language.
Posted in Press Centre on 03 January 2014
Press Centre
  • The average UK household had £158 a week of discretionary income in December 2013, up £2 a week year-on-year, but below the £165 all-time high seen in January 2010
  • This is the third consecutive month of slow but steady annual growth, suggesting a return to more stable conditions for household finances
  • Falling unemployment and slowing inflation rate – driven predominantly by downward pressure in food prices – helped boost family finances in December
  • The year-on-year increase in the Income Tracker was felt in all but two regions across the UK
  • But stagnating wage growth continues to hold back further improvements

The latest Asda Income Tracker has revealed that family spending power increased by £2 a week year-on-year in December driven by a sharp downward trend in inflation and a fall in unemployment to 7.1 per cent, the lowest rate in four and a half years.

Read more and see full report
Posted in Press Centre on 24 January 2014