- 85% of grandmas over the age of 60 are using technology to make their income stretch further
- Almost half of those over 70 are using technology to save money
- Nine out of 10 mums turn to the internet to shop around
More and more gadget grandmas than ever are using tech to help their income or pension stretch further.
The latest Asda Mumdex report reveals that 85% of grandmas over the age of 60, and almost half of over 70s, have turned to the internet and apps to save money.
The poll of over 5,500 mums of all ages across the UK also shows that nine in 10 younger mums are using the web to save money.
Hayley Tatum, Asda’s Executive People Director said: “Mums of all ages are now turning to technology when it comes to managing the household budget. It’s refreshing to see that smartphone apps and comparison sites are not exclusive to the younger generation, and in general mums are feeling much more optimistic as they find effective ways to make the pound in their pocket stretch further.”
Key findings of the report include:
- Two thirds of all mums have used the internet to change service providers to save money on their energy bills, their home insurance policies and to get the best possible interest rates on their savings by switching banks
- Half of mums, more than 70% of whom now own a smartphone, have recently used money saving apps
- Three quarters are regularly using online banking to make monitoring household expenses easier
- 78% of 20 -29 year-old mums have done online shopping via a smartphone recently
- 41% of mums have cooked from scratch using recipes online
- Three in 10 non-working mums have used the internet to start an online business or a learn a new skill, such as a foreign language.