Press Centre
  • Asda is set to invest over £500m in 2012, opening new stores and depots and developing its existing chain
  • 25 planned new stores and three depots set to create up to 5,000 jobs in local communities
  • Asda able to provide over 30,000 job opportunities in the Asda team in 2011, despite colleague turnover reaching at an all time low
  • Prime Minister David Cameron welcomes Asda’s commitment to creating jobs and investing in people.

Asda today [23 January] announced that it will invest over £500m in its UK stores and depots in 2012, helping create up to 5,000 new jobs across the country.

The supermarket confirmed plans to open 25 new stores across and three depots in 2012 – as well as extend and refurbish 43 of its existing stores.

Prime Minister David Cameron has welcomed the announcement, saying;

“The additional investment and 5,000 new jobs announced by Asda today will be a real boost for the economy and more importantly for people around Britain seeking jobs.

“I also welcome Asda’s commitment to not only create jobs but invest in their staff too; offering employees the chance to join an apprenticeship scheme to gain skills which will benefit them throughout their career.”

Asda’s new stores will add over 600,000 square feet of net selling space to Asda, through superstores, small format supermarkets and Asda Living – all offering the same consistent low Asda prices, regardless of where customers choose to shop.

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Posted in Press Centre on 23 January 2012
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A series of false rumours started spreading on social media over the weekend about a number of fabricated incidents that were supposed to have happened at different Asda stores across the UK.

There have been rumours of fires, roof collapses, bombs and even deaths at our stores – and all of them are completely untrue.

If you pick up any of the rumours on Twitter and Facebook please ignore them or point the people sharing them to this article – and help prevent them spreading further. Many thanks!


Examples of the kind of messages that have been circulating include:
“Newcastle Westerhope Asda has apparently been bombed”
“Apparently Asda Blyth & Boldon was on fire, the Metro Centre Asda’s floor has caved in & there’s been an Asda bombing in Westerhope.”
“Asda Peterlee is on fire.”
“Can anyone tell me what’s going on at Colchester Asda – there’s rumours of Bombs, Hostages, Robberies and Stabbing?”
“Apparently the roof’s collapsed in asda and 7 people have died”
“Apparently someone had a heart attack and died in Asda.”
“Can’t believe i’ve just read a 5 year old little boy has died of a heart attack in bootle’s asda.”



Posted in Press Centre on 23 January 2012
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Asda today confirmed it had agreed terms with two franchise partners to explore opportunities for its fashion label George, overseas.

Azadea Group, headquartered in Beirut, Lebanon will be responsible for the George franchise stores Asda said it would open in the Middle East. Asda has also come to an agreement with SandpiperCI, based in the Channel Islands, who will be responsible for opening George franchises in both Jersey and Guernsey.

Last year, Asda announced its intention to establish a small number of pilot George stores. Today’s announcement puts it on track to open these in 2012. George currently accounts for around half of Asda’s general merchandise sales and is already a growing global brand through Walmart stores in seven countries worldwide.

Said G. Daher, Chief Executive Officer of Azadea Group Holding SAL commented: "We are excited about our partnership with George and we are looking forward to its launch and development in the Middle East.

“We are certain that the new George stores will bring our customers a wide range of affordable and fashionable product offerings.”

Tony O’Neill, CEO SandpiperCI goes on to say: "We are obviously delighted that SandpiperCI is part of Asda’s first global George franchise announcement. George delivers award-winning designs at customer-winning prices and is not surprisingly one of the UK’s largest volume-clothing retailers.

“George leads the way in value and quality and will fit perfectly into our current franchise estate. I’m looking forward to opening the stores in Jersey and Guernsey this year.”

A team has been established at the George base in Lutterworth to establish, build and manage the franchise stores and develop these franchise partnerships. The team will ensure it has commitments from all franchise partners to ensure the brand is sold and merchandised based around its core values of style, quality and value.

Andrew Moore, George Executive Managing Director comments: “We are working with two of the world’s most respected franchise businesses to establish the new George stores. Our International team will benefit from the vast franchise experience both companies have from the successful partnerships they operate with many other apparel brands.

“Customers globally, not just in the UK, are looking for the highest quality at the most affordable prices and that’s exactly what we will be offering customer across the Middle East and Channel Islands later this year.”

Posted in Press Centre on 25 January 2012
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UK families £12 a week worse off in December 2011 than a year earlier

  • UK families were £12 a week worse off in December 2011 compared to the same month a year earlier
  • Average UK household had £160 a week of discretionary income in December, 7.2 per cent lower than a year earlier
  • Declines on the Income Tracker slowing as cost of some essentials improves

The latest Asda Income Tracker has revealed that family spending power fell by £12 a week in December 2011 – driven by a sharp increase in unemployment, despite seeing some improvements in the cost of living. This left the average UK family with £160 of weekly disposable income – 7.2 per cent down from the same time last year.

Annual consumer price inflation slowed to 4.2 per cent in December. This is the third consecutive improvement in the rising cost of living, helping to ease pressures on household spending power. However, this improvement is overshadowed by the high number of workers becoming unemployed – pulling household finances in the opposite direction. Unemployment increased to 8.4 per cent during the three months to November – conditions not seen since November 1995. As costs go up, discretionary income levels continue their downward trend, with younger workers facing particularly tough employment conditions.

Read more and download the full report
Posted in Press Centre on 25 January 2012