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Customers at ASDA will be able to pick up Britain’s lowest priced DVD player when it lands in stores on Thursday (25th January 2007) and still get change from a tenner.

The price of the Durabrand DVD player, previously on sale at £17.84, will drop to a staggering £9 from 6am tomorrow morning meaning customers will, for the first time, be able to buy a DVD player for less than the average price of a new release DVD.

There will be more than 80,000 of the DVD players hitting shelves and it will be on sale at every one of ASDA’s 316 stores and seven ASDA Living stores throughout the UK and Northern Ireland.

Posted in Press Centre on 24 January 2007
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Customers at George will be able to pick up Britain’s lowest priced suit when it lands in stores this week and still get change from £20.

The two piece suit normally sells for £19 for the jacket and £6 for the trousers but kind-hearted bosses have decided to throw the trousers in free, for a week, to celebrate the move into Smartprice for George.

The suit comes with a good pedigree. George’s master tailor used to make bespoke suits for peers in the Houses of Parliament, meaning that the £19 suit doesn’t come at the expense of good tailoring.

Posted in Press Centre on 15 January 2007
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Leading clothing retailer, George, announced today (19 January 2007) that it has appointed Fiona Lambert, women’s wear product director at Next, as brand director, while at the same time promoting current trading director, Mark Daynes, to chief operating officer. He re-joined the business in March last year (2006).

Fiona worked with George Davies, founder of the brand, when George was in its infancy 16 years ago. Mark joined in 1997 during the brand’s explosive growth phase. Both were instrumental in creating the value fashion proposition as we know it today.

The creation of both roles is a significant step change to the way the George business is managed and is designed to further establish the retailer’s credentials as the value fashion retailer in the UK.

Posted in Press Centre on 19 January 2007
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Leading clothes retailer George said today (31 January 2007) that sales of big black support pants had gone through the roof thanks to movie star Sienna Miller stepping out in a pair after a swanky party in New York. Sales of George's own version, which is virtually identical, were up a massive 230% when compared to this time last week for the £6 black control pants. Generous designers at George were also offering a free pair to anyone called Sienna. All customers have to do is to bring in their birth certificate to their nearest George store and collect a pair gratis.
Posted in Press Centre on 31 January 2007
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Darts is set to overtake fishing as one of the nation’s most popular participation sports according to figures released today by ASDA.

Sales of darts and dartboards have leapt by a staggering 104% in the last two weeks, with shoppers in Portsmouth pointing the way.

Sports buyer Mat Lowery said: "With two world championships now taking place at the start of the year, darts is reaching millions more people.

Posted in Press Centre on 14 January 2007
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ASDA is expecting a big increase in the number of older people applying for jobs following the release of the latest Rocky Balboa film this weekend.

Employment experts are predicting that the new movie, which shows Rocky coming out of retirement once again, will also encourage hundreds of retired people to get back into the employment market .

The supermarket is already the biggest private-sector employer of older people in the UK, with over 30,000 employees aged over 50 years. Many are over 80-years old.

Posted in Press Centre on 15 January 2007
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ASDA announced today (4 January 2007) that it had a successful Christmas, exceeding expectations, with a record trading day on 22 December.

“With customer numbers up, the re-invigoration of our food business with better quality produce, more premium and organic ranges and the widest choice of local products, this proved to be the perfect Christmas present for everyone that shopped with us over the festive period,” said Andy Bond, president and CEO of ASDA.

Posted in Press Centre on 04 January 2007