Press Centre

ASDA today (Sunday 22nd January 2006) announced a further £102m of price investment. The latest cuts are in addition to its recent 'Red Hot Value' promotion which included £41m worth of cut-price products on offer in its stores nationwide.

This year ASDA is set to invest more money than ever before lowering prices – last year the supermarket ploughed £361m into price cuts, its biggest annual investment to date.

The move will see dozens of prices falling across the entire store from tomatoes to tellies, biscuits to beer, rugby shirts to Richard and Judy paperbacks.

Tony Page, executive director at ASDA said: "We're putting our money firmly where our mouth is with this multi-million investment in prices. Shoppers should expect to see even more aggressive cuts throughout the year - this is just the beginning."

Independent pricing surveys continue to show ASDA is in pole position amongst the supermarkets. Goldman Sach's latest pricing study (12th January 2006) confirmed that ASDA was already 'turning up the heat on pricing in 2006' by being the most aggressive price cutter in January of all the supermarkets.

Since June last year ASDA has consistently had the cheapest weekly basket of groceries according to The Grocer. ASDA has come out on top on 21 different occasions in the Grocer 33 survey; Sainsbury's has won just four and Tesco only three.

Tony added: "Low prices are in our DNA at ASDA - so expect to see even more amazing prices in the coming weeks and months. This year I guarantee they'll be more pocket-tapping savings for our customers than ever before!"

ENDS

Posted in Press Centre on 23 January 2006
Press Centre
Fathers across the land will be able to breathe a sigh of relief following ASDA’s announcement today (23 January 2006) that it would start stocking wedding dresses from George from just £60. From Valentine’s Day 2006 brides will be able to pick up a wedding dress at George. The news follows Mintel research published last week that shows that the average cost of a gown is now £826 (up 32% from 2000 when it was £625). Bucking the trend, the new George Bridal Collection, will offer everything you need for a wedding meaning that the bride and groom could walk down the aisle for under £200. With the centre piece of the new collection being two cream wedding gowns designed to appeal to both contemporary and traditional tastes, from only £60. Adult bridesmaid dresses will range between £30 and £35. And for youngsters George is also offering bridesmaid dresses for one to 10 year olds for £17-£18 and for page boys a waistcoat and cravat set available in pink, silver and ivory for £18-£19. Options for the groom, best man, father-of-the-bride and ushers include black suit jacket for £60 and trousers for £30 and a stone coloured linen suit jacket for £55 and trouser for just £25. To complete the ensemble George is also selling a blue cravat, pure silk waistcoat and 100% cotton shirt all just for £38 or a silk tie and shirt for £22. “You’ve heard of fairytale weddings well we think that most wedding dresses are being sold with a fairytale price tag. With the introduction of our new bridal collection all that is set to change,” said George Global MD, Angela Spindler. “No other retailer in the UK will offer such great value without compromising on design or quality. A wedding dress for just £60 I can hardly believe it myself,” added Angela. ASDA jewellery departments are also selling a wide range of wedding and engagement rings starting from £19 for a wedding bands and half carat 18ct gold diamond rings start at £199. -ends- Further information: ASDA Press Office: 0113 241 7829
Posted in Press Centre on 23 January 2006