We’re putting our marketing clout behind raising awareness of British turkeys. Look out for adverts in the major newspapers showing the Red Tractor and British provenance of our main turkey line.

And we are making these birds the main feature in one of our Christmas TV campaigns.

All in all £1 million worth of support for British turkeys and another fillip for the Red Tractor.

Posted by Chris on 18 December 2009


Seems a little odd to be bringing apples, pears and other top fruit from South Africa but the country has several advantages. The different season helps with maintaining supplies all year round. The transport distance isn’t that great as the fruit is shipped. Crucially, as these fruit are at the behest of the weather, it helps to have several sources to maintain quality, variety and supply.

Asda has a dedicated team in South Africa who work directly with the industry and individual growers. We are known for this in the UK and have similar programmes in South Africa. The head of our team, Mike Newton explains the work we do.

Posted by Chris on 15 December 2009