There has been considerable media coverage of the meal options that fish species other than the usual suspects (cod, haddock, salmon etc) can provide. As well as giving new tastes and flavours, the use of these species can give a more balanced use of marine resources.
This time of year usually sees an increase in healthy eating, and with this more fish, but this year ASDA is seeing rises in fresh fish sales. Mackerel is up by over 100% and the mackerel kebabs by over 50%. Other species such as Sardines have increased sales by nearly 100%.
The UK shellfish are often overlooked but customers have responded to their quality and fresh mussel sales are up by over 50%
Consumers are following through with changes in their other fish purchases and Marine Stewardship Council (MSC) canned mackerel sales are up by nearly 200%.
We are responding with extending the ranges of seafood species as customers recognise the value and role in sustaining the fisheries for the future.