Last week our berry expert Artur went to South East Kent to assess the quality of our Extra Special Strawberries and Raspberries – he met with Paul Kelsey who owns the farm. Paul has been supplying berries to ASDA for many years and he is specialising in premium varieties; they require a lot of attention to meet our strict quality requirements.
During the British Season every punnet of our Extra Special berries will be grown, packed and supplied to all stores by Paul and his team.
We use only one premium variety – Driscoll Jubilee strawberries. They are planted in February to start producing fruit at the beginning of May, every single week, all the way through until the end of September – this is the Jubilee Season – the Queen of British Strawberries!