Aisle Spy Fruit & Veg

Hi, my name is Damon and it is my job to make sure that the fresh produce and flowers that you buy at Asda exceeds your quality expectations.

Keep following my blogs here on Aisle Spy to find out how I help make sure the highest quality produce arrives on our shelves.

Posted in Aisle Spy Fruit & Veg on 27 May 2011
Aisle Spy Fruit & Veg

Hi everyone! I’m Ian. My job is to work with our growers to ensure customers get the best quality and variety of fruit and veg available.

Posted in Aisle Spy Fruit & Veg on 26 May 2011
Aisle Spy Fruit & Veg

Hello everyone – I’m Helen and it’s my job to make sure we put our customers first when we launch our great quality fruit, vegetables and flowers.

Look out for updates from me on our new fruit and vegetables blog.

Posted in Aisle Spy Fruit & Veg on 27 May 2011
Paul D

The UK spinach season is upon us! We visit Andy Jefferey in his Shropshire fields to assess the Asda crop. He gives us some insight into the use of satellites to ensure our customers always get the best quality spinach from his fields!

Posted by Paul D on 17 May 2011
Aisle Spy Fruit & Veg

Tomatoes

Tomatoes are my favourite part of a salad – there are so many different varieties and during the summer majority are UK grown – so yesterday was a real highlight for me.

We arranged with three of our growers based in Yorkshire, Lancashire and Kent, to taste test all their new variety samples at our Eastland superstore near Manchester.

taste testingAfter some frantic chopping and matching sample numbers there were over 40 different varieties all laid out ready for customers to taste and let us know what they thought covering beef, cherry, baby plum and vine tomatoes.

Wendy, who runs the development centre at Eastlands, also cooked some fantastic tomato based recipes (the tart was especially nice!) for customers to try.

Trade was brisk all day with lot of people flooding in to let us know what they thought of the varieties. Many customers who grow tomatoes at home had loads of questions for our expert growers and many didn’t realise that so much of ASDA tomato range was grown just an hour down the road.

Posted in Aisle Spy Fruit & Veg on 27 May 2011