Here at Asda we always aim to work with the best British farmers to provide our customers with the best possible fresh food we can.

Working with the best farmers means that our customers benefit from the exceptional care and attention to detail they use when growing their crops and tending to their livestock.

And as a mark of how good our supplying farmers are, two of them have recently been recognised as being the best in the country at what they do.

Taking the top accolades at the Farmers Weekly Awards was Guy Poskitt, one of Asda’s major vegetable suppliers who grows more than 500ha of carrots a year. Guy was named British Arable Farmer of the Year and topped that off by winning the overall title of British Farmer of the Year too.

Find out who else won
Posted by Pearce on 09 October 2012

As champions of local produce and small scale producers Asda was delighted this year to once again be the sponsor of the Local Food Farmer category in the Farmers Weekly Awards.

This year’s winner, Kevin Stokes, embodies all that is great about the small scale producers which are such a success in our rural communities.

Kevin’s commitment to ensuring his customers have the best possible produce to pick from extends so far that many of the cropping decisions on the farm are made as the result of feedback from customers.

On top of this Kevin also undertakes regular visits to local schools to talk about his farm and help educate the next generation of consumers about how their food is produced.

Kevin is an excellent ambassador for local food producers everywhere and Asda are delighted to have sponsored the award which has recognised his all-round excellence.

Posted by Pearce on 09 October 2012

Many of you may remember a few months ago I wrote about our exciting range of Wagyu beef which is available in a number of Asda stores across the country.

Since we launched Wagyu in our stores we’ve seen a great demand for it which shows how much you, our customers, value the quality of the product we’re selling.

And, excitingly, it’s not just our customers who are recognising the quality of our Wagyu beef; it recently won a prestigious award, being named the ‘Best Beef Product’ in the 2012 British Supermeat awards.

Winning the award for us was a Yorkshire reared Wagyu rib-eye steak which is part of the Wagyu range offered at a number of our butchers counters nationwide.

Naturally we’re delighted to have won the Supermeat award, but that doesn’t mean the hard work has stopped as we’re continually working to ensure we bring you more top quality products across our meat and fresh produce ranges.

Posted by Pearce on 10 October 2012

Here at Asda we know you, our customers, want top quality British food. It’s what all our customer research tells us and of course we’re committed to giving you what you want at great value.

We also know that you want food produced to the highest possible standards, with animal welfare a priority for many of you.

That’s why we’ve always supported farm assurance schemes which ensure our farmers are operating to the very highest standards in everything they do. And in recognition of this we’re proud to carry the Little Red Tractor assurance logo on all our farm assured British produce.

The Little Red Tractor is a nationally recognised symbol of excellence in farming and we use it wherever we can to show you how good the food you buy is.

It’s really a no-brainer for us, you want the best British food and we want to help you find it as easily as possible. That’s why we put the Little Red Tractor on it and why we support farm assurance as the best way of guaranteeing the quality and provenance of the food you buy.

Posted by Pearce on 19 October 2012