Pearce

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I’ve just arrived back home from the British Dairy Event held at Stoneleigh, near Coventry. Dairy farmers from across the UK attend the event to get up to speed with what’s new in the industry from genetics, technical information, feeding regimes, machinery and loads more.

The highlight of the event is the Gold Cup, the most prestigious competition for UK dairy farmers, and I’m delighted to announce that one of our Asda DairyLink farmers, Geoff Spence, was the overall winner of the 2009 competition.

This is an amazing achievement, not least because this is the first time Geoff has entered and he was selected out of over 600 potential winners.

He was narrowed down to the final six and then won it! To be fair, it’s not a huge surprise. Geoff did win the Farmers Weekly ‘Dairy Farmer of the Year’ award in 2007 and he is quite simply a fantastic dairy farmer. We are really proud to have him supplying Asda.

Congratulations Geoff, you truly deserve it.

Posted by Pearce on 30 September 2009
Pearce

Hello, I’m Pearce Hughes, Asda’s Agricultural Development Manager. I have worked for Asda since June 2007. Before then I worked for Asda’s lamb supplier Welsh Country Foods where I was a lamb buyer and the company’s Asda LambLink Co-ordinator.

As well as working for Asda, I’m also heavily involved in the running of our family beef and sheep farm in North Wales. Farming is my passion and being involved in the running of our family farming business allows me to fully empathise with the problems facing the Asda farming supply base, inspiring me to make changes that will benefit all links in Asda’s many agricultural supply chains.

In a nutshell, my job is to improve the quality and consistency of the agricultural products that end up on Asda shelves whilst improving animal welfare standards and minimising the environmental impact along the way.

Posted by Pearce on 23 September 2009
Pearce

In the past few weeks I have been asked by several Asda shoppers why there is Irish beef on the shelves in their local Asda stores so I thought I would write a couple of lines to address their concerns and explain why Asda stocks a proportion of Irish beef.

The fact is that the UK is only around 70% self sufficient in beef production so although we have a ‘buy British first’ policy at Asda, the reality is that we are always going to have to source a percentage of imported product.

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Posted by Pearce on 24 September 2009