To ensure Asda BeefLink farmers continue to produce the right type of cattle and to encourage them to breed more female replacements, Asda have launched the availability of a new beef sire, a Simmental bull called Omorga Samson.
Samson was bought in February 2007 for 22,000gns (£23,100) – a world record price for a Simmental bull in the UK. Samson has all the right attributes for producing top quality beef cattle, so Asda have purchased straws of semen from him which we will be offering to our own beef producers at a massive 75% discount.
Samson is ranked as one of the top performing Simmental sires so he will definitely leave some great progeny. Samson’s performance figures are just what our beef producers should be looking for. He is easy calving, making him suitable on heifers and has the added bonus of being able to produce good carcass cattle as well.
We look forward to seeing some off his offspring on Asda beef farms soon.