At Asda we like working with the best farmers we can to produce great food for you to enjoy all year round. And, as part of this great link with farmers we regularly recognise the excellent work they do with our own awards. After all everyone loves being a winner.

The latest award we’ve given out is our annual Asda DairyLink Farmer of the Year title and this year we gave it to Derbyshire dairy farmer Adam Ball. Adam is simply one of the best in the business and is committed to producing great milk and caring for the British countryside at the same time. He’s a dedicated guy and in the last few years has doubled the size of his farm so he can produce even more top quality milk and provide a future in farming for his family.

This sort of commitment is exactly what made us pick him as our winner this year. He’s installed some excellent new cow sheds to make sure his cows live in comfort and are as happy as he his. So from everyone at Asda it’s a big well done to Adam.

Posted by Pearce on 15 February 2011

Everyone recognises that food costs have gone up in recent years and that’s as true for our farmers’ animals as it is for our customers. Indeed for our pig farmers the cost of producing pork has risen a lot recently and they were finding it tough. A rise in feed costs means it is costing them more and more to produce the high quality pigs that we need.With a dedicated group of farmers producing pigs for Asda through our PorkLink scheme, we recognise the need for a sustainable industry and want to help our farmers stay in business. So, for that reason we’re paying them a special payment to help with feed costs.

For every 1kg of pork they produce we’re paying them an extra 8p to help cover the feed costs. And, with pork being a staple food of the British diet, we reckon it’s a price worth paying to make sure you can still buy the best British food at Asda.

Posted by Pearce on 10 February 2011

Fancy a day on a farm getting up close to cows, sheep, pigs and tractors? Then Open Farm Sunday on 12 June is the day for you, because that’s the day when Britain’s farmers will be opening their gates and welcoming you to their farms.

Open Farm Sunday, is an event run by an organisation called Linking Farming and the Environment (LEAF) which helps farmers open their farms to the public for one day in the year. This year once again Asda will be principal sponsors of the event.

Britain’s farmers are some of the best in the world, they produce great food, look after the countryside and work all hours to tend the livestock and crops. On the day you’ll have the chance to visit British farms to find out just how they do all this and more to make sure there’s food on our shelves and your plates every day of every week.

I passionately believe in this event and encourage you to visit a local farm near you to understand how your food is produced. Take your family along and enjoy a day in the countryside learning about food and farming, there’s no better way to spend a Sunday.

To find a farm near you that will be opening on Open Farm Sunday see

Posted by Pearce on 18 February 2011