Pearce

At Asda we believe that the best friend to the British farmer is the well-informed consumer which is why we have decided to become a principal sponsor of the excellent Open Farm Sunday scheme in 2010.

Open Farm Sunday is held every year in June. Managed by LEAF (Linking Environment and Farming) the event encourages farmers, across the entire food chain, to open their farm gates to the public. The aim is to build a greater connection between farmers and their local community, ultimately educating consumers about where food comes from.

Read more about Open Farm Sunday
Posted by Pearce on 20 January 2010