Julian



OK, well not exactly luck but the result of everyone working on sustainability at Asda’s hard graft delivering against our Sustainability 2.0 Strategy. Earlier this year we decided to enter the Business in the Community’s (BiTC) 13th Northern Ireland Environmental Benchmarking Survey. This survey really goes into detail and took Ellie and Sarah in my team weeks to complete. It looks at our sustainability strategy and progress we have made against delivering our public targets and it demands hard evidence to back up our claims.

In BiTC’s own words “This is widely recognised as the principal measure of environmental engagement in Northern Ireland, and examines the leading 200 companies, 26 local authorities, five Health Trusts and the education sector.”

We were delighted to be recognised as a leading sustainable business in Northern Ireland by being awarded a Quintile One accolade. To put this into scale no supermarket got a higher result and we were in good company with this result alongside the Co-Op.

Marks & Spencer, Sainsburys and Tesco also did well with a Quintile Two result.

You can see the full results here. Rest assured that we will continue to deliver against our sustainability strategy – you may see less
overt marketing on sustainability from us than from other companies but this is because we believe in just getting on with it. This award reinforces this view for us and also how our approach of making sustainability affordable and accessible for all is so important.

By the way if you haven’t yet read our groundbreaking customer study ‘Green Is Normal’ then I’d recommend taking a look.

Posted by Julian on 12 December 2011
Julian



If you’ve been reading this blog for a while you will know already that Asda is a supporter of the BTCV and infact all our customers support them every year in our Big Christmas Card Recycle.

The reason they are so important is eloquently made by Attenborough in the video above but for me I love the way they engage everyone on the environment, whatever your background, level of education or fitness. Whether you want to get fitter to beat illness or are a child at school the BTCV is an unsung hero.

They recently asked us if we would sponsor prizes for their competition in Kent to find the best photos of Kent’s trees and woodland. I’m very grateful to our Mobiles & Cameras Buying Manager, Spencer Brown, for generously donating three Nikon cameras as part of the prizes.

Out of 350 entries the public chose their favourites at the BTCV’s Woodland Art Festival on 3rd December. And they were:

Under 12
Mia Rekert (aged 10) – ‘Sunlight through the trees’

12 – 18 Years
Robbie Jewsbury (aged 13) – ‘Trees in the mist’ at Headcorn

Adults
Denise Leppard – ‘Cornfield Hedgerow’ at Lower Shorne

Well done to all the winners. I particularly liked Mia’s photo as it reminds me of many a great time spent rambling through woodlands but Mrs Walker-Palin liked Robbie’s photo – probably because it reminds her of many cold mornings spent outside as an environmentalist!

If you want to get involved then, after Christmas, please bring in your Christmas cards to your local Asda store for this year’s big recycle on behalf of the BTCV. Or if you a feeling more flush, why not donate to Skelton Grange, local to us here at Asda House in Leeds. If you donate via this link then your money will be match funded to double the amount – or more if you are a tax payer!

Posted by Julian on 20 December 2011