As you know we pride ourselves on listening to our customers and being transparent in the way we do business. We also recently re-launched our own brand products under the name of ‘Chosen By You’. This was not chosen in the sense of a Buyer finding a product then telling customers its great but chosen in the sense of customers actually tasting it and telling us what they think. It only becomes part of the ‘Chosen By You’ range if they truly love it.
So why should sustainability be any different. This may sound strange coming from the person who wrote our current corporate strategy, Sustainability 2.0, but actually I want our customers to directly input into our strategic thinking by telling us what’s important to them. Some are immediately obvious, packaging for example, whereas others may take place thousands of miles away and be far less visible, palm oil for example. Where issues are less obvious then we should help our customers to learn about them in more detail so they can make their own minds up.Read more