Reflecting on our announcement this week that we are trialling in 30 stores selling avocados in coloured trays made me think about the role of packaging in protecting products. When is packaging optimised and when is it excessive?
The reason the avocados are being sold in three types of coloured trays is to prevent product wastage. Our Buyer, Damien Gray, knows that avocados can be tricky to select the ripeness you want at the time you buy them and can too often be left unused until its too late and they end up in the bin! This colour coded packaging allows our customers to buy them with the level of ripeness to fit their menu, for example to buy avocados ready to eat now (choose the green colour pack), close to ripening (the orange colour) or with some time until they are ready to eat (the pink pack). The trial will show us whether this system works for our customers and continues our support for WRAP’s Love Food Hate Waste programme.
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