We’ve been putting in place a brand new project, helping to tackle food poverty with FareShare, for the last few months… and now we get to share the news with you in a guest blog below by Richard Mason, CSR Manager at Asda.

You might have seen some media coverage already such as that in the Observer at the weekend but Richard wanted to give my blog readers his inside track. At the end of last year he personally went on a mission to see how Asda could increase our support for those in food poverty – perfectly aligned with our mission of saving people money every day. Thanks to his efforts this project is massive and will make a difference to nearly 44,000 people every day. I’ve been working alongside him as he worked up this project and I’d like to congratulate him for delivering this amazing result.

Richard tells us:

Food poverty has been hitting the headlines recently, with a recent report finding that 3.5 million adults and 500,000 children can’t afford to eat properly. We’re working with FareShare, the national charity committed to fighting hunger. From time to time, we get surplus stock arriving at our distribution centres. Instead of letting it go to waste, we’re going to send it to FareShare depots. From there, they’ll distribute it to over 900 charities, where it’s cooked and served to people who really need it. So, perfectly good food will make a difference to people who really need it.

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Posted by Julian on 05 June 2013