Put simply, as a buyer for Asda it doesn’t come much better than what’s going on right now in our shops. Yesterday we launched Technology Week, the culmination of months of planning and preparation, working alongside our key suppliers to put together a programme of big branded products that our customers will just love as they begin to start thinking about Christmas and just treating themselves to something special.
The big line that’s creating all the buzz on the internet is a Philips Blu-ray Player BDP3000. It’s been a real challenge in Asda to bring our customers a great value price on a branded Blu-ray player – one which I think we have met very well.
We’ve gone out at £97, which for a fully featured player that comes with BD Live features too to access online content is an amazing price and is selling like hot-cakes. The icing on the hot cakes came when What Hi-Fi reviewed the player and gave it a four-star rating saying it was a great product even at £160 … never mind the Asda Price.
The buy on the Blu-ray player is 10,000 units so there is plenty of stock out in stores to not let our customers down with this line, very different to the one-day special offers that are appearing from other retailers.
The event aims to cater for just about everyone in the family. From the big items like a 32" Sanyo HD Ready TV for just £285, all the way to Samsung Crest Mobile for just £10 that comes with £5 worth of free airtime too, so whether it’s a stocking filler or something special for the home – you’ll find it.
My two personal favourites are the Tom Tom Start Sat Nav which we have cut from £119 to just £87 – a market-leading brand that just works so well – and the must have item for dads and kids, a pair of Sony noise cancelling headphones for £32. These beauties listen to the noise on the outside and then produce a frequency to reduce this noise, resulting in you being able to hear your music or the movie rather than the sound of the car, train or plane you’re on.
If you’ve not been down to Asda this week and love electronics, then I recommend a trip soon – there really is something for everyone.