Craig

Put simply, as a buyer for Asda it doesn’t come much better than what’s going on right now in our shops. Yesterday we launched Technology Week, the culmination of months of planning and preparation, working alongside our key suppliers to put together a programme of big branded products that our customers will just love as they begin to start thinking about Christmas and just treating themselves to something special.

The big line that’s creating all the buzz on the internet is a Philips Blu-ray Player BDP3000. It’s been a real challenge in Asda to bring our customers a great value price on a branded Blu-ray player – one which I think we have met very well.

We’ve gone out at £97, which for a fully featured player that comes with BD Live features too to access online content is an amazing price and is selling like hot-cakes. The icing on the hot cakes came when What Hi-Fi reviewed the player and gave it a four-star rating saying it was a great product even at £160 … never mind the Asda Price.

The buy on the Blu-ray player is 10,000 units so there is plenty of stock out in stores to not let our customers down with this line, very different to the one-day special offers that are appearing from other retailers.

The event aims to cater for just about everyone in the family. From the big items like a 32" Sanyo HD Ready TV for just £285, all the way to Samsung Crest Mobile for just £10 that comes with £5 worth of free airtime too, so whether it’s a stocking filler or something special for the home – you’ll find it.

My two personal favourites are the Tom Tom Start Sat Nav which we have cut from £119 to just £87 – a market-leading brand that just works so well – and the must have item for dads and kids, a pair of Sony noise cancelling headphones for £32. These beauties listen to the noise on the outside and then produce a frequency to reduce this noise, resulting in you being able to hear your music or the movie rather than the sound of the car, train or plane you’re on.

If you’ve not been down to Asda this week and love electronics, then I recommend a trip soon – there really is something for everyone.

Posted by Craig on 11 November 2009
Aisle Spy Electronics

Well, it’s Monday morning and I’ve just finished looking at the sales and performance from the first week of our technology event. The review of the previous week is the first thing that we do as a buying team here at Asda.

It looks set to be a huge success and a hit with our customers. At the top of the list is the Sanyo 32" LCD – we bought thousands of units in for the event on top of the stock that we already had in stores and after the first week of trading we’ve already sold 3,000 more units than we thought we could sell for the whole fortnight, beating all expectations for this line. If you’re thinking of buying one of these this week then you’ll need to get out to a shop pretty quick as I’m sure they’ll be gone very soon.

The second success is the Philips Blu-ray Player at £97. We’re over 45% sold through at the end of the first week and the feedback from the shops is that the player is going from strength to strength and demand is growing by the day. Customers are all talking about what a great product this is and with the price sub £100 then it looks like we’ve already achieved the price that customers thought would come in a Jan Sale! Good for Asda hey? I have to say I can’t believe we have sold so many units so quickly – that said, if you have a HD Ready TV then a Blu-ray player is a must.

We’ve also taken lots of calls from customers into our call centre about the Blu-ray player asking whether it will play DVDs? The answer is yes, it supports all CD and DVD disk formats on top of Blu-ray. Not only that but it will greatly improve the quality of the DVD playback when watched on a HDTV as it will upscale the picture to either 720p or 1080p, depending on your HD screen giving you near HD from your old movies.

If anyone has any questions about the event or lines we sell then just ask. I’ll do my best to answer them.

Posted in Aisle Spy Electronics on 16 November 2009