Craig

Just returned from China where I have been with the Wal-Mart team over there checking out the new product ranges that they have in their stores, taking a look at how they do things and what we can bring back to Asda for our customers.

I found it fascinating taking a look at what’s new and exciting in the shops in Hong Kong, seeing which way the new trends in consumer electronics are going. Just as I expected, the technology trends are well ahead of the UK. On TV for example, we are still focused on selling HD Ready LCD product in the UK as we don’t really have access to an abundance of free HD content, but looking around HK it’s easy to see that both Full HD with LED screens (as opposed to LCD) is taking the market by storm.

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Posted by Craig on 30 September 2009
Craig

Hi, I’m Craig. I’m the Buying Manager responsible for TV in Asda’s electronics category. I’ve only been in the role for six weeks having spent the last three years launching and running Asda Mobile (Asda’s own PAYG mobile network).

Craig Thirkell

The move from telecoms into the electronics team was a real no-brainer for me as I love everything about electronics, being a real techy. I work with a great team, who you’ll get to meet in these posts, all of whom cover everything from HDMI cables to the very latest ranges of iPod.

I’ve always worked for Asda after joining as a graduate 14 years ago. There’s never been a more exciting time to work in electronics as right now. Changes are fast and huge and through this blog I get the chance to share and get feedback on all the things that we are doing within the electronics team. I look forward to blogging with you and hearing back from you just what you think and more importantly what you need from Asda – so watch this cyber space.

Away from the day job I’m enjoying being a good dad, have a passion for photography. Having a 15-month-old boy gives me a great excuse to break out my DSLR and I even manage to squeeze in the odd round of golf!

Posted by Craig on 30 September 2009