The cheese competition entries have been coming in thick and fast and we have had some great ideas already – still got a few weeks until the closing date.

Cheese competition

Have spent quite a bit of time with my team (The Dairy Divas) looking at the ideas and discussing the art of the possible in terms of how we could make them into cheese – we have the formal short-listing on the 6th May so not long to go now.

Posted by Dawn on 19 April 2010

Hello again!

What a busy title – its never dull in the world of Core Chilled!!

Hope that you are enjoying the warm weather and getting into the BBQ zone – there is nothing better than a glass of rose in the sun..

On a warm sunny day there are few wines more refreshing than a bottle of rose. It’s perfect with almost any type of meal: brunch, picnics, appetizers, BBQs, and even fancy dinner parties. When serving rose with cheese, look for cheese that will pair well with the bracing acidity and subtle berry flavors that are typical of a dry rose.

Goats cheese has a tangy flavour that pairs well with wines that are bright and pleasantly acidic. Soft goat cheese pairs best with rose , Try our tangy feta as its a great match with the acidity in rose. Serve the feta alone or paired with some of our fantastic olives and houmous for an appetizer.

Cake sale

Anyway back to the coffee morning just wanted to share some of the great things we do at ASDA that make its such a fab place to work – we did a charity coffee morning in ASDA House on St Georges Day in aid of Help For Heroes (well it was more of a cake sale as we didn’t actually have any coffee). We love to do events in the office as everybody gets involved and has fun as well as raising lots of money for a very worthwhile cause.

We had a number of amazing cakes that we auctioned of whole as well as slices and individual cakes…2 favourites were the Yellow Brick Road Cake and the Coffee Cup Cake

Cake sale

Well thats its for now – will be blogging again soon with more news from the world of Dairy and Core Chilled…

Posted by Dawn on 24 April 2010

Hi Everyone, I hope that you’re having an enjoyable Easter break – I’ve had a busy few weeks getting ready for Christmas (yes Christmas) which I’ll share with you in a later blog but I wanted to make aware of a fantastic competition we have been running in the ASDA Mag.

In 2009 ASDA won 154 awards for our own label cheese and won more awards in retailer classes than any other retailer – so we like to think we know a bit about cheese!! In fact we are the big cheese!

This year we need your help to win even more awards for our cheese and we want your help in creating a new cheese idea

Additive CheeseYou will no doubt be familiar with the cheese with additions such as Wensleydale and Cranberry which is very popular with our customers at Christmas – we want you to come up with your very own cheese with additions

All the details are in the magazine on page 95 – basically we are asking you to choose a hard base cheese ie cheddar, red leicester etc and then add up to 5 ingredients – you then have to tell us in no more than 100 words – why we should make and stock this and you also get the opportunity to suggest a name. You don’t have to make the cheese we do that bit – its the 100 words in which you will see your idea..

The winning cheese will be chosed by a panel of judges including Celebrity Master Chef contestant Sean Wilson (you may know him as Martin Platt from Coronation Street) who now makes his own fantastic cheese.

Nantwich Cheese ShowWe will then make the product, the winner will be invited to attend this, we will stock the product and we will enter it in to an independent cheese show – ie the cheese oscars

It’ll be great fun to do and might help keep the older kids occupied over the Easter Break.

Posted by Dawn on 02 April 2010