If you are a frantic mum trying to plan a kid’s birthday party and stressing more over the cake than your child actually enjoying the day, then here is where Asda can help!

This week we have launched a fabulous new range of Kids Celebration Cakes and they are 3D visuals… No more round flat cakes – they now have their own character.

There are 12 cakes to choose from and my favourite is Cheeky Monkey.Customers are loving them too as they are flying off the shelves!

Be sure to try some when you’re planning a party or you just want a nice cake!

Posted by Kerri on 08 April 2011

My name is Kerri and I’m the product manager for all things cake at Asda.

I probably have the best job in the world as I get to try lots of yummy cakes and get inspiration from all over the world that help us create fabulously delicious cakes for our customers.

Posted by Kerri on 08 April 2011

Hi, I’m James and I’m passionate about bread. My job is to make sure we have the very best quality bread for our customers.

I work closely with our in-store bakers and our key suppliers to provide a great variety and fantastic-tasting bread, from foccacia to white sliced loaves!

Let me introduce you the world of bread-making at Asda.

Posted by James on 08 April 2011