In his latest blog post Alex hits back at food critics of his new cheese range, saying don’t knock it until you’ve tried it!
Food prigs never have a grasp on what people actually like to eat.
For the vast majority of Brits smelly cheese is every bit as terrifying as salad cream is to a food snob.
Good old everyday cheese needs a kick up the pants – 98% of households buy the stuff, but most people just grab whatever is the cheapest this week. Shopping for cheese has become a chore and buying cheese should be one of life’s little pleasures.
Cheese is fun. It’s cheese. This range is all about what I actually eat every day with my family.Read more