Asda invest £2.5m to improve beef eating quality

On Thursday evening we ventured up to Perth in Scotland for our annual Asda BeefLink meeting with our Scottish beef producers. The purpose of the meeting is to provide our farmers with an update on what’s happening in the beef market and in particular at Asda. It’s also an opportunity to discuss topical issues and take on board feedback from our farmers.

During the meeting Jim Viggars, Asda’s senior beef buyer, gave a butchery demonstration to the 100 or so farmers in the room, explaining how Asda’s investment of £2.5 million in a new butchery specification for top-side and knuckle beef joints will dramatically improve the quality of our beef joints and ensure an easy carve, top eating quality experience every time.


Posted by Chris on 07 December 2009
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