What Makes Butchers Selection New Zealand Lamb So Good?

New Zealand Lamb Asda’s Butchers Selection lamb range now includes New Zealand lamb… but what makes lamb from New Zealand so special?

New Zealand’s lambs are raised in free-range open fields all year round, and live on a natural diet of fresh green grass, virtually eliminating the need for grain feeding or additional nutritional supplements. A temperate climate also assists in rearing lambs, meaning animals do not need to be housed indoors. Animal welfare standards in New Zealand are exceptionally high, being enforced by both legislation and the demanding criteria set by the Asda quality team.

NZ LambThe New Zealand farming industry enjoys a number of unique advantages, including a 130 year supply history to the United Kingdom.

Its geographic isolation has also ensured that its flock has remained disease-free, which coupled with strict biosecurity controls, means that farmers are producing safe, healthy, sustainable products for consumers all over the world.

As a result of being pasture-fed and naturally raised outdoors, our Butchers Selection New Zealand lamb is tender, flavoursome, and succulent.

But don’t just take our word for it… try some yourself!

For further information on the preparation and cooking of New Zealand lamb, together with a range of exciting recipes for all occasions, go to

Posted by Charlie on 16 May 2012
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