Over the past few months our sausage quality team have been searching for this years Bangers & Cash winning sausage. We asked Asda customers to send in their ideas for a new sausage flavour to celebrate the Olympics and Queen’s Jubilee.

We received over seven hundred entries! Our sausage quality team the shortlisted the top five entries. These five flavours were presented to a testing panel of sausage lovers.

It was then voted that the winning sausage is Great British Pork and Beef BBQ Sausage as entered by Julia Newton from Aberdare.

The panel particularly liked the idea of the product being sourced and produced in the UK, as well as being ideal for the BBQ this summer.

Last week the Asda sausage team went to present Julia with her prize of £1000 Asda vouchers. Asda also donated £1500 worth of cookery equipment to Oakland’s Primary School, Aberdare which was nominated by Julia to receive the prize.

The Asda team gave an assembly to the children about healthy eating, showed how sausages are made and then served Extra Special Chipolatas for break time.

The school were joined by the Mayor or Aberdare, Sylvia Jones as well as Mr Sausage, who were both welcomed warmly by Oaklands Primary School.

I would like to thank all this years entries, and congratulate Julia! You will be able to purchase Julia’s sausage from Asda Butchers Selection Counters from the end of April.

Posted by Charlie on 26 March 2012

Asda have teamed up with Feasters to give away another car this week!

Aberdeen tyre fitter Jan Blazusiak has made his workmates green with envy by winning a brand new car – and all for the cost of a Feasters microwavable burger bought from his local ASDA store!

Jan, 25, who came to live in Aberdeen five years ago after leaving his native Poland for a new life in the UK, was handed the keys to his brand-new Ford Fiesta by ASDA Bridge of Dee store manager David Byars.

Jan said: “It’s hard to take it in that I have won this fantastic prize. I have never, ever won a thing in competitions before and, based on my track record, I didn’t expect to win this one!

Feasters and Asda are giving away a new car every month in an on-pack promotion available exclusively to ASDA shoppers. There are also some fantastic runners-up prizes, with dozens of Ferrari Driver Experience days up for grabs.

Posted by Charlie on 23 March 2012

This classic is always a winner, and carving is easier than it looks. Jim Viggars, Asda’s Head of Meat Quality, shows you how…

Put your feet up, Mum! It’s time for Dad and the kids to treat you to my delicious and easy lemon-and-thyme flavoured roast chicken this Mothering Sunday. Asda Extra Special Marabel Potatoes, Tenderstem Broccoli and Chicken Gravy are the perfect accompaniments. And to make things even easier, here’s my simple steps on how to carve a chicken without any wastage.

Read the recipe
Posted by Charlie on 21 February 2012

A lucky ASDA shopper in Newcastle-upon-Tyne has won a brand new car thanks to leading microwaveable snacks company, Feasters, in a special prize draw promotion held through ASDA stores across the country.

Richard, from the Fresh Meat team presented Adam from Newcastle, with his brand new Ford Fiesta Studio car, with a year’s free insurance, last week at ASDA Gateshead Supercentre. Adam was picked at random in the free prize draw promotion, which gives ASDA customers the chance to win a brand new car every month, when they enter the promotional codes on Feasters’ products. There is also a Ferrari driving experience to be won every week.

Read more
Posted by Charlie on 17 February 2012

Our colleagues are sampling fresh curries this weekend in your local store.

Fifty selected stores will have fresh curry tastings using all fresh
ingredients from fresh meat, bakery and produce aisles.

See which stores will be hosting the curry tastings
Posted by Charlie on 27 January 2012