London Underground worker Robert Reid surfaced yesterday at ASDA’s Old Kent Road store in South East London to pick up the keys for his brand-new Ford Fiesta – handed to him by General Store Manager Michael Haynes.

Robert, 43, from Camberwell, won the gleaming new car after picking up a Feasters microwaveable burger from the store where he does his weekly shop.

He saw the promotion, which is exclusive to ASDA shoppers, on the Feasters wrapper and decided to give it a go, having sold his old car when he was out of work for four months last winter.

Robert said: “It’s still hard to believe that I’ve won the car. I love Feasters and I buy one for each day at work. I’m so glad I entered, but I never really thought I’d win!”

What an adrenaline filled day we have had so far in Memphis. Today has been the first day of judging for us and we had 3 dishes to get out within half an hour of each other; lobster dog, chimichurri lamb shoulder and the amazing rib-eye basted in a beer glaze.

The team have worked together brilliantly today and in the end we were really proud of what we sent for judging. At the time of writing this blog we have no idea what the judges thought so we will get back soon and let you know.

Hopefully in the video you can see it was like working in a top world restaurant with the stress and care taken by our chefs – not only to deliver fantastically tasty food but also to get the presentation perfect. To be frank, the fast food style presentation using the white cardboard boxes which the competition requires really doesn’t justify how good these dishes actually looked and tasted.

After the walk to the judges tent it was a welcome break to relax after such a hot day and we also bumped in to former World BBQ champion, Jim Bolan.

It’s been another amazing day in Memphis and we’ve so much to tell you all – or should that be “Y’all”?

Today has been an opportunity for the chefs to practice and get used to the techniques and equipment we are using over here. Judging in the beef, seafood and exotic classes starts tomorrow, so the guys have been perfecting these products so that when it comes to ‘turning in’ our entry it is as good as it can be. We have then been around some of our fellow competitors and getting some feedback and to be honest they are telling us we are doing some amazing food.

The competitors out here have been amazingly friendly and incredibly helpful. They are so excited to see a British team that when word got round that we are here, we had a VIP group of 17 competition judges contact us to see what we are doing on our stand. We gave them a presentation and let them taste some our lamb and rib-eye beef which they told us was one of their highlights of their day!

Our team is starting with chefs Mark, Dermott, Andy and Santiago. Our butcher is Andy and then supporting these guys is myself, Jon, Kristian, Elaine and Katherine.

We hope you are enjoying our blog and we will post some more tomorrow.