Paul W

The Black Sock Blog

I had a fantastic day at the Asda Food Suppliers Technical conference. It’s always interesting to see how other industries manage Quality and to understand the challenges they face in terms of regulation and delivering the Quality/Value equation which I talked about in one of my recent blogs.

There was a truly inspirational talk from British Paralympian Derek Ana Derenalagi and I also had the opportunity to share with our food suppliers some of the industry leading initiatives that we are working on at George.

And never one to miss an opportunity to demonstrate the great quality we have at George we gave away goody bags to delegates that included our famous men’s and ladies black sock.

Pardon the pun its fair to say that the socks went like hot cakes (At a food conference).

We have done a lot of quality benchmarking against our competitors and we believe that we have one of the best black socks in the market. I asked all the delegates to give me feedback on my blog.

1. So did we delight you with our quality?
2. How do our socks compare to other retailers on quality and price?
3. And have we converted you to a George customer.

If you were one of the unlucky one’s that missed out our socks are available at and in most Asda stores.

Looking forward to your feedback!

Posted by Paul W on 16 November 2012
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