Supporting the future of British farming is central to everything we do at Asda. After all without British farmers we can’t bring you top quality British food, including great British meat.

And, as part of this commitment to the future of farming we regularly support Agricultural shows across the country.

These shows are at the centre of promoting good British food to the general public and are a great place for farmers and consumers to mix and learn from one another.

One of the shows we support is the English Winter Fair which happened last weekend. It’s a primestock show, where farmers show their livestock, competing to see which animals will produce the best meat for Christmas.

Our involvement at the show centres on the next generation of farmers and stock people as we sponsor the young handlers competitions. These classes are all about encouraging young stock people to display their talents and ability in handling cattle and presenting to be judged at a show.

Showing cattle isn’t as easy as some people may think and the talent these youngsters showed in their classes is a sure sign that we’ve got some great
young farmers coming through the ranks to form the next generation of farmers able to supply you with the best quality British produce.

The winner of the young handlers champsionship was 14 year old Melissa Donaldson from Yorkshire. She was a clear winner and a great advocate for the future of farming.

Posted by Pearce on 22 November 2011

Grass may seem like the simplest of things, after all we all grow it in our gardens at home and it covers many public spaces.

But while it may seem simple, it’s also the main feed source for the UK’s cows and sheep, making it a very important part of life for Asda’s farmers. In fact growing grass and saving it for winter feed is such an important part of farming that many farmers spend countless hours managing their grass fields and trying to make them better than before.

Read more about our seriously green grass
Posted by Pearce on 24 October 2011

The RSPCA Good Business Awards recognise the work of the corporate sector in improving the welfare of animals used in their products.

The George team has been working with suppliers on all aspects of procurement where animals are involved. In particular, working with suppliers to source only non mulesed merino wool and auditing the supply chain for footwear leather have been key activities over the last 12 months.

And it’s great that the effort of Joan and Adrian have been acknowledged by the RSPCA at this year’s Good Business Awards where George won the Large Retailer category. We’ve been able to prove that good value on price doesn’t have to come at the expense of our other values.

Posted by Pearce on 12 October 2011

The ASDA Dairylink scheme was awarded a Good Dairy Award 2011 by Compassion in World Farming Good Farm Animal Welfare Awards ceremony on 6th July.

Award winning

This recognition reflects the hard work and commitment of the dairy farmers, Arla the dairy processor, Kite the advisers. The award incorporates the ASDA commitment to dairy bred calves and we are assisted in this by ASDA beef suppliers ABP.

PS well done to Traditional Norfolk Poultry who supply ASDA free range chicken who were awarded a Good Chicken Award too.

Posted by Pearce on 11 July 2011

At Asda we’re passionate about getting you the best food we can to cook great meals for your family. And nowhere is this more important than when it comes to getting you top quality British meat.PorkLinkBut this last year has been tough for British pig farmers who’ve had to deal with some big increases in feed costs for their pigs.

Back at the beginning of the year we began paying pig producers supplying Asda a bonus to cover some of these increased costs. We’re delighted that this extra payment has helped our suppliers stay in business and that it’s kept top quality British pork on our shelves for you to buy.

Now, we’ve made another big commitment to our pig farmers by announcing a further new payment, with a 4p/kg Asda PorkLink bonus being paid for pigs which meet our top criteria.

This new payment will reward those Asda farmers who are supplying us with the very best pigs they can. We firmly believe in rewarding our farmers for producing high quality, welfare friendly pork as it is key to making sure you get the best meat you can.

So, when you next step into an Asda store why not buy some of our great pork and help us keep British pig farmers farming, they’re excellent at what they do and deserve to be rewarded for it.

Posted by Pearce on 05 July 2011