Pearce

Crowds flock to Asda farms for Open Farm Sunday 2010

Sunday June 13th saw a nationwide campaign kick into gear inviting members of the general public on to farms all over the UK to see firsthand what’s great about British farming.


As principal sponsors of “Open Farm Sunday,” we at Asda were delighted to be involved with Mick and Sandra Asher at Mill Farm, Oxton, Nottingham. This farm saw hundreds of people come on to the farm to meet the animals and learn about British farming.

The farm is also home to Asda’s first sheep-based Education and Demonstration unit which will be used for future research trials and will host many farmer group meetings. The farm itself is complete with education points for the public providing information about traditional breeds of livestock and farming methods. It was particularly encouraging to see young children interacting with the livestock and asking plenty of questions.

Asda encouraged many beef, sheep, dairy and fresh produce farmers to open their farm gates to the public and reconnect Asda customers with the important knowledge of where and how British produce is produced. On Lee Valley Farm, one of our dairy farms on the outskirts of London, some 4,500 people turned up which was fantastic.

Posted by Pearce on 23 June 2010
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