Pearce

Asda Wagyu scoops 'Best Beef Product' at national awards

Many of you may remember a few months ago I wrote about our exciting range of Wagyu beef which is available in a number of Asda stores across the country.

Since we launched Wagyu in our stores we’ve seen a great demand for it which shows how much you, our customers, value the quality of the product we’re selling.

And, excitingly, it’s not just our customers who are recognising the quality of our Wagyu beef; it recently won a prestigious award, being named the ‘Best Beef Product’ in the 2012 British Supermeat awards.

Winning the award for us was a Yorkshire reared Wagyu rib-eye steak which is part of the Wagyu range offered at a number of our butchers counters nationwide.

Naturally we’re delighted to have won the Supermeat award, but that doesn’t mean the hard work has stopped as we’re continually working to ensure we bring you more top quality products across our meat and fresh produce ranges.

Posted by Pearce on 10 October 2012
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