Pearce

The Asda-led National Suckler Strategy Group launches

Things are beefing up for Asda producers at the moment with the launch of our Asda National Suckler Strategy Group.

At the Paris show

Many beef producers across the UK are constantly battling with issues such as the increasing threat of animal diseases such as bovine TB, a lack of young people coming in to the industry and reducing suckler cow numbers. Because at Asda we care passionately about our beef producers and wish to continue to operate our “British is best” ethos, we have got together in conjunction with our processors ABP, to set up the NSSG and help tackle some of these issues.

The group includes some of the top beef farmers in the country and will be led by our red meat buying manager Jim Viggars who will work with the farmers to try and identify ways of battling some of the issues faced by Britain’s beef farmers.

We hope to have regular meetings on farm so the farmers can share their experiences with others in the group before deciding on the best possible methods to tackle various issues and hopefully spread their messages with other beef farmers up and down the UK.

To celebrate the launch I joined the group of farmers to the Paris Show, one of the highlights in the French faming calendar. We met some great producers in France and saw some of the finest beef animals the country has to offer.

Posted by Pearce on 12 April 2010
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