Pearce

Asda launch 'Simply Sustainable Water' guide

It’s easy to take the everyday things for granted, particularly the things that we are used to accessing in our homes, such as electricity, gas and water. How many times a day do you turn on a tap and expect water to pour out? And, more importantly, what would you do if it didn’t?

Water, may seem like an everyday need that we have in abundance, and after last year’s wet summer we certainly do. But that doesn’t mean it will always be the case, it was only 12 months ago that much of the UK was facing hosepipe bans and water use restrictions.

This only serves to highlight how precious our water is as a resource and why everyone needs to be aware of the need to use it wisely and look after it. Nowhere is water use and water conservation more important than on farms. Water is a vital resource for producing food of all types, from milk to melons and beef to bread.

That’s why we at Asda, in partnership with LEAF (Linking Environment and Farming) and Molson Coors, have recently published a new guide to using water carefully on farms. Titled ‘Simply Sustainable Water’ it contains simple, practical advice and ideas to help our supplying farmers make more efficient and sustainable use of water on their farms.

After last year’s washout summer it would be easy to forget about how vital water is to our everyday lives, but it’s the most precious resource on earth and one we should all take responsibility for.

You can see the guide here:


And to see farmer Jake Freestone explaining the six simple steps on how the booklet can help farmers please watch the video below:

Posted by Pearce on 22 January 2013
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