Asda become principal sponsors of Open Farm Sunday
At Asda we believe that the best friend to the British farmer is the well-informed consumer which is why we have decided to become a principal sponsor of the excellent Open Farm Sunday scheme in 2010.
Open Farm Sunday is held every year in June. Managed by LEAF (Linking Environment and Farming) the event encourages farmers, across the entire food chain, to open their farm gates to the public. The aim is to build a greater connection between farmers and their local community, ultimately educating consumers about where food comes from.
For farmers the length and breadth of Great Britain, this provides a fantastic opportunity. It means they can publicise their presence in the local community and teach others about the countryside and what it means to be a British farmer.
Our reasons for becoming principal sponsors of Open Farm Sunday are twofold.
Firstly, we want to help reconnect our customers with where their food is produced and drive home the importance of supporting British and local producers. This will hopefully help our customers to make better informed decisions when they come to our stores. We also feel it’s important for our farmers to get a better understanding of what our customers demand. What better way to do this than through face-to-face interaction on a farm.
For any of our Asda farmers reading this who wish to get involved, LEAF will be holding a series of workshops on various farms across the UK where past Open Farm Sunday participants will be on hand to talk through some useful ideas and provide lots of help and support. A list of workshop dates and venues are available here
For anyone interested in visiting an Asda farm, I will be posting a list of the Asda farmers who will be opening their gates on June 13th, closer to the time. In the meantime, if you would like more information on Open Farm Sunday, please contact the LEAF team on 0247 6413 911 or visit the Open Farm Sunday website – www.farmsunday.org