Julian

Truly staggering results from our Sustainability Challenge

As you know we’ve been running a Sustainability Challenge. Four colleagues from across Asda (Stores, Depots and Asda House) took part over four weeks with the aim of lowering their household carbon footprints by reducing their waste, energy, car and water use and by using greener products. They blogged as they went along on the Asda Green Room. You can see some highlights in the compilation video below.

The challenge has closed and I’d just like to say a massive ‘well done’ to Louise, David, Edwina and Lynne as, in just one month, they reduced their families’ carbon footprints significantly – the lowest was 14% and the largest reduction was a massive 37%. A special congratulation goes to Louise for making the biggest reductions and also for winning the overall challenge.

What was really great is that they became so enthusiastic that they engaged their colleagues around them on what they were doing. They really showed that being green brings tangible benefits – saving money, eating better and reducing chemicals – and should absolutely not be the preserve of a few ‘tree huggers’ but something everyone can benefit from.

A nice bonus was the great comments and suggestions from NGOs such as The Environment Council (Nigel did a brilliant job as usual), Green Alliance and the government’s own resources body, WRAP. In fact WRAP commented: “The national campaign Love Food Hate Waste is proud to be partners with Asda and support the Sustainability Challenge. Reducing food waste is a major issue. The scary truth is that we throw away 8.3 million tonnes of food waste from our homes each year. This equals £12 billion of good food or £50 a month for the average family with children.

If we stopped wasting food which could have been eaten, it would be the environmental equivalent of taking one in every four cars off our roads. Reducing food waste is one of the easiest and most effective things anyone can do to help the environment. The Love Food Hate Waste campaign provides easy tips and advice to help all of us waste less food. Visit www.lovefoodhatewaste.com to find out more.”

We hoped that the challenge would be a success but what has really taken us by surprise is the passion that our colleagues gained through taking part or even by knowing someone taking part. Those of you who read my blog regularly know that I’m passionate about helping people lead better lives and save money whilst reducing their impact on the environment and this challenge showed how important – and critically how achievable – this is.

Watch this space – Sarah is already working up the Sustainability Challenge 2 for 2012!!

Posted by Julian on 08 August 2011
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