Charity begins at home

Love Food Hate Waste
How horrified would you be if I told you that in the UK we waste 7.2 million tonnes of food every year. This concerns us at Asda as clearly there is limited value in us selling you great products at great prices if its only going to go in the bin! That’s why we are one of the oldest supporters of WRAP’s Love Food Hate Waste campaign.

As part of this campaign we regularly support our customers to use all the food we sell them. For example we were the first retailer to listen to our customers when they said that they don’t need date codes on certain products – like produce. For most produce its easy to spot when its past its best so a date code will only lead to perfectly good food being thrown away. Next time you’re in store see if you spot the missing date codes and let me know your thoughts below. Can we go even further in this campaign?

Visit the Love Food Hate Waste website for a handy portion calculator, meal planners, storage suggestions and tips on using up your leftovers. You could save around £50 a week by following these handy hints and tips! We want to sell you tasty Chosen By You food that you enjoy eating not that ends up in the bin.

We recently asked our customers their thoughts and they said:

  • 77% agree they make effort to reduce food waste
  • 51% agree the average family could save £50 a month
  • 76% agree saving money encourages them to reduce waste
  • 50% of shoppers anticipate trying to reduce food waste further over the next six months

Did you hear our advert on Asda FM when you were shopping last year ?

What should we be doing next – let us know below.

Posted by Julian on 04 March 2012
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