Asda Technology Week is proving to be a big hit with customers
Well, it’s Monday morning and I’ve just finished looking at the sales and performance from the first week of our technology event. The review of the previous week is the first thing that we do as a buying team here at Asda.
It looks set to be a huge success and a hit with our customers. At the top of the list is the Sanyo 32" LCD – we bought thousands of units in for the event on top of the stock that we already had in stores and after the first week of trading we’ve already sold 3,000 more units than we thought we could sell for the whole fortnight, beating all expectations for this line. If you’re thinking of buying one of these this week then you’ll need to get out to a shop pretty quick as I’m sure they’ll be gone very soon.
The second success is the Philips Blu-ray Player at £97. We’re over 45% sold through at the end of the first week and the feedback from the shops is that the player is going from strength to strength and demand is growing by the day. Customers are all talking about what a great product this is and with the price sub £100 then it looks like we’ve already achieved the price that customers thought would come in a Jan Sale! Good for Asda hey? I have to say I can’t believe we have sold so many units so quickly – that said, if you have a HD Ready TV then a Blu-ray player is a must.
We’ve also taken lots of calls from customers into our call centre about the Blu-ray player asking whether it will play DVDs? The answer is yes, it supports all CD and DVD disk formats on top of Blu-ray. Not only that but it will greatly improve the quality of the DVD playback when watched on a HDTV as it will upscale the picture to either 720p or 1080p, depending on your HD screen giving you near HD from your old movies.
If anyone has any questions about the event or lines we sell then just ask. I’ll do my best to answer them.