Summer Stilton - The Story Of The Customer Competition Winning Cheese
Well finally I can share the full story of the winning cheese – this has been in store for two weeks now and is selling well. ‘Summer Stilton’ is based on the idea suggested by one of our customers, Wendy Day from Bristol…and is White Stilton with white chocolate, orange, peach and vanilla pod.
It’s been great being involved with this competition, the shortlisting and final judging and Tricia in my team and I also actually got involved in making the Summer Stilton.
Back in May we did the shortlisting after we had received all of the entries – Eddie the cheesemaker brought all of the ingredients and the cheese bases suggested in the entries so we could mock up the concepts and see if the flavours worked together, considered if they would work in a factory, looked at the thought that had been put into the suggestions from the customers etc.
We then voted on the 6 concepts we felt delivered the best and these were then made up into cheese rounds and went forward for the final judging panel, where we had an independent judge to make the final decision.
Here’s a few photos that show how we got from choosing the winning cheese to the final product. (Click on the first photo below and then click again to browse the gallery).
Sean Wilson (aka Martin Platt from Coronation Street) is now a cheesemaker and was more than happy to support the final judging panel. It was really hard to decide on a final winner but we did in the end.
The level of entries were that high that we also awarded a 2nd and 3rd place and these products will also be launching over the next 6 to 12 months so watch this space for more details.
Once we had decided on the final winner we then had to name the product and ensure we had done all of the tests to ensure we had the correct shelf life, the right ingredients and nutritional information on pack.
Once this has been done the product was then produced and packed Eddie our cheese maker allowed Tricia in my team and I to actually help make the cheese which was a real privilege and also great fun.
During the cheese-making process the curds and whey have to be separated – the curd becomes the cheese after starter culture and salt is added and the whey is drained off and goes to be pig food – this is why the pork pies from the Melton Mowbray area tates so amazing as they are fed on the whey from the great quality milk used in stilton manufacture.
The cheese-making process is a real art and requires a lot of experience to understand the right time to turn the curd, add the salt etc.
Once the cheese had been made it was then put into the bowl chopper and the ingredients added to make the ‘Summer Stilton’. The cheese is then formed into a mould, then it’s chilled.
It is then cut and packed into big rounds and then sliced and packed. It’s then cut and packed at a later date into the format that you will see on our shelves in store
Hope that you have enjoyed the whistle-stop tour of the competition process and making the winning cheese.
It’s in the majority of our stores now so go and buy and try – as it’s a sweet cheese due to the additions it makes a great dessert cheese – when you can’t decide between dessert or cheese – this does the trick.
Enjoy..log on next week to find out how the Summer Stilton does at the Nantwich International Cheese Show as we have entetred this into the retail class and how Asda does in general at the ‘Oscars Of The Cheese World’ – we have high hopes after our great success at the recent Great Yorkshire Show.
Keep blogging to find out more about the exploits of Dairy Dawn in the wonderful world of core chilled – Dairy Dawn x