New ranges of pies and soup


Last October, myself and the lovely Victoria (one of our Product Managers) got up at the crack of dawn, and caught the red eye from Leeds to London. We were to spend the day meeting journalists to talk about our fantastic new pies and soup ranges that we had recently launched. The train journey was spent swotting up by reading the magazines of the journalists we were about to meet, which included Good Housekeeping, Reveal, Best & Chat .

We spent the morning in the offices of Hearst and in the afternoon at IPC Media. At each location we set up an abundant display of our new soups and pies, whilst our Asda chefs started cooking up in the kitchen.

Once the journalists arrived, we talked to them about our new ‘Chosen by you whole and hearty’ soup range. These are a range of 400g soups which are more filling and form part of our ‘Perfect for lunch’ range. This is not a range that I normally work on and now personally buy them most days for my lunch! Not only are they all low in calories, they also have at least 1 of your 5 day. Perfect for that guilt free lunch!

Chosen by you soupThe range includes ‘Moroccan Style 6 Veg Tagine’, ‘Indian Dhal’, ‘Chicken Thai Soup’, ‘Slow Cooked Pork & Orzo’ and ‘Spicy Cajun Chicken’. The range was inspired by the buying teams’ trip to New York earlier in the year.

Our 600g Chosen by you soup range (which has flown off the shelves since the introduction of Chosen by you in 2010), also had some new introductions to the range; ‘White Vegetable & Cheddar’ and ‘Scotch Broth’. Delicious!

For a more indulgent treat we talked to the journalists about our new Bistro pies. We launched the Chosen by you Ultimate Steak Pie back in 2010 and everyone loved it – so much so that we won a Quality Food Award and a Silver Grocer Own Label Award for it!

Reveal magazineWe researched trends and ate a lot of pie (and I mean a lot!) and launched into the Chosen by you Bistro range ‘Chicken & Ham Hock’, ‘Cottage Pie’, ‘Fish Pie’ and ‘Butternut Squash & Goats Cheese’. These are individual 250g pies and are full of lovely yummy-ness! Perfect for those cold winter nights.

It was really good to meet with the journalists and they were very welcoming and complementary of our ranges. We even got a great write up in Reveal Magazine about it!

Posted by Jackie on 02 January 2012
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