Alice

Spring / Summer wine tasting

Myself and the Asda Wine team had a fantastic day at the stunning ‘Imagination Gallery’ in London last week showcasing 120 wines to key journalists throughout the day.

There were 25 new wines as part of the wine range all of which are landing in store this month.

The key theme of the event was ‘The Old World Reborn’ which, working with IPL, has opened up some great new avenues to new producers and we have a huge amount of winemaking expertise at our fingertips. Spain in particular was looking a little unloved so a real concentrated effort has brought some really delicious, great value wines into the range.

The event attracted 23 attendees including Olly Smith, Oz Clark, Victoria Moore and Jane MacQuitty – feedback was great with the following wines being their favourites:

Oz Clarke: Mayu Syrah Reseva 2007

Jane McQ: ES Crozes 2008

Simon Woods: Asda Marsanne 2011

Christine Austin (Yorks Post): Casa Lella Cataratto 2011 Peter Richards MW: Asda Tempranillo 201

Posted by Alice on 17 May 2012
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