Alex James goes on tour with his new cheese range at Asda stores

Blur bass player turned cheesemaker Alex James is back on tour – but he’s left the big name venues behind to go round Asda stores and chat to customers about his new cheese range.

It’s a bit like a record coming out – when you go on tour. You see people’s faces light up when you play and it’s a bit like that when you give people cheese.

It’s really good getting people to try the cheese, seeing what they think of it and getting some feedback.

Posted by Alex on 13 October 2011
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