Guest blogger Alex James on his exciting new Asda cheese range

Alex James – award-winning cheesemaker and former Blur bass player – has teamed up with Asda to create a fantastically innovative new range of cheese. And he’s blogging for us here on Aisle Spy.

Watch his first blog post video above to see why he’s so passionate about the new range – and see how he came up with the ideas for some of the wonderful products like his microwavable Spudsworth cheese that’s so tasty when you pour it over jacket potatoes and his slice-of-bread-sized blankets of cheese that are perfect for cheese on toast.

Posted by Alex on 16 August 2011
blog comments powered by Disqus